In this episode, host Nalin talks to David and Justin from Coozies Games about Buy the Vote! that raised 30.072 $ on Kickstarter.
We discuss:
- [1:38] How Coozies Games was born from a family of board game enthusiasts, and what Buy the Vote! is about.
- [5:38] The importance of pre-launch marketing, for building excitement. They went to conventions and had people try the game and fill in surveys about the experience. Since it is a 15 minutes play through time, this was a key selling point to get strangers to try the game.
- [12:32] How they did the survey and what they learn from it.
- [16:29] The difficulties of launching a game with a political theme, and the mission behind it.
- [19:15] Using Kickstarter as a way to fund creating a game vs. using it as a way to find a bigger market.
- [26:19] Using 1 on 1 reach out to people on Launch day, bringing around 300 new backers to Kickstarter!
- [30:06] The best conversion came from conventions, and much less from digital marketing ads. Youtube reviewers are also great exposure for board game creators.
- [32:59] How to connect with David and Justin at Coozies Games
Thanks for listening to the Board Game Marketing Podcast!
Final marketing tip from David and Justin to new board game creators:
"Figure out exactly who your target audience is. You can't be everything to all people. You have to pick and choose who you think would fall in love with your board game creation!"
Kickstarter campaign: https://www.kickstarter.com/projects/buythevotegame/buy-the-vote-election-board-game
Website: https://buythevotegame.com/
Facebook: https://www.facebook.com/buythevotegame
Twitter: https://twitter.com/buythevotegame
For more information on how to market your game, be sure to check out the Meeple Marketing Blog.
BGMP 014 The Phantom: The Card Game with Mikael Lyck
BGMP 013 Marketing Tip - Model What Works
BGMP 012 DIE in the Dungeon with Wes Woodbury
BGMP 010 Galaxy Dice with Chris Rossetti
BGMP 009 Marketing Tip - The Process Is The Marketing
BGMP 008 Legendary Metal Coins with Evangelos Foskolos
BGMP 007 Marketing Tip - Release PnP Versions Of Your Game
BGMP 006 Knights Of The Hound Table with Kenny Chapman
BGMP 005 Marketing Tip - Make Connections!
BGMP 004 MIND MGMT with Jay Cormier
BGMP 003 Marketing Tip - Activate The Kickstarter Algorithm
BGMP 002 Rival Restaurants with Gary Alaka
BGMP 001 Marketing Tip - Build Your Email List
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