In this episode, host Nalin talks to Ando Wilde about marketing for Houston, We Have A Dolphin , that raised €25,106 on Kickstarter.
We discuss:
- [1:46] What Houston, We Have A Dolphin is about and how it integrates an digital component.
- [3:18] Using organic social media engagement and reaching to the last campaign’s backers as a pre-launch marketing strategy.
- [6:56] Creating an engaging newsletter and a circle-like kind of promotion with other channels for people to sign up for the newsletter.
- [11:19] The struggle to tweak and upgrade the type of content for Instagram so it would convert better, as the other channels.
- [16.17] The decision of not making an early bird offer.
- [21:01] Having a tight relationship with the audience gave the opportunity to create other incentives for backers like signatures on the product.
- [24:24] Using planified (dates and products) stretch goals and dynamics to battle the mid-campaign slowness.
- [36:53] The importance of day 1 on the campaign for overall success, and to have prototypes and every project part as ready as possible before launching.
Thanks for listening to the Board Game Marketing Podcast!
Final marketing tip from Ando to new board game creators:
"Bring your audience! Kickstarter will multiply your efforts, but if you don't make people ready to back you once you go live, every marketing action and all the Kickstarter algorithms won't help you much either. So find true fans, make people subscribe to your newsletter and get people to follow you with the built-in prelaunch page!"
Kickstarter campaign: https://www.kickstarter.com/projects/hybrgames/houston-we-have-a-dolphin-0
Website: http://hybr.co/en/home/
Facebook: https://www.facebook.com/hybrgames
Instagram https://www.instagram.com/hybrgames/
For more information on how to market your game, be sure to check out the Meeple Marketing Blog.
BGMP 014 The Phantom: The Card Game with Mikael Lyck
BGMP 013 Marketing Tip - Model What Works
BGMP 012 DIE in the Dungeon with Wes Woodbury
BGMP 010 Galaxy Dice with Chris Rossetti
BGMP 009 Marketing Tip - The Process Is The Marketing
BGMP 008 Legendary Metal Coins with Evangelos Foskolos
BGMP 007 Marketing Tip - Release PnP Versions Of Your Game
BGMP 006 Knights Of The Hound Table with Kenny Chapman
BGMP 005 Marketing Tip - Make Connections!
BGMP 004 MIND MGMT with Jay Cormier
BGMP 003 Marketing Tip - Activate The Kickstarter Algorithm
BGMP 002 Rival Restaurants with Gary Alaka
BGMP 001 Marketing Tip - Build Your Email List
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