If you have been listening to our recent podcasts that discuss Jane's first-ever book; How To Do Marketing - A Comprehensive Guide for Small Business, and wondering what the book is all about or even whether the book is for you, then listen up to this episode of Miss Bossy Boots!
You will also find this episode valuable if you are somewhat curious about how the dark art of marketing actually works.
Stacey shares some of her personal key take-aways from the book such as:
> Marketing will not do all the heavy lifting. While effective marketing can encourage people to consider you and hopefully come and buy from you, delivering your customers an awesome experience is integral to optimising your marketing investment.
> The power of word-of-mouth. The detrimental effects of disappointing your customers and how you can combat and prevent negative online comments.
> What role a 'centre of influence' plays in your marketing eco-system. What is a centre of influence and how powerful building relationships with centre of influences can be to driving customers in your direction.
Jane also talks about the importance of setting goals to drive your marketing activity so that you can determine if you have achieved a successful outcome.
#allthemarketingtips
73 - Overcoming imposter syndrome in order to write a book
72 - When Competitors Collaborate - with Simon Bank and Robey Lawrence
71 - A few of our favourite (business) things right now
70 - Miss Stacey's 'Why' series - How to create engaging answers to customer's FAQs
69 - A different type of bossy boots - interview with Alana Roper
68 - How to reignite our inner desires with Brooke Maggs from She Desires Episode 2
67 - How to reignite your sensual vitality with Brooke Maggs from She Desires Episode 1
66 - Winging It by Emma Isaacs - Jane's top take aways.
65 - Social Media Marketing World Takeaways - YouTube, Groups, Stories, WOM & more!
64 - Social Media Marketing Takeaways - Mastering mindset, visual content & business ideas
63 - Social Media Marketing World Takeaways - Personal Branding & Innovation
62 - Winging It by Emma Isaacs - Our Top 3 Take Outs
61 Yes, you can say No
60 - Surviving the School Holidays as Working Parents
59 - Starting a Business Mastermind Group
58 - Get into the Style Vibe with Vanessa Lawrence
57 - Money, money, money. It's not that funny.
53 - The importance of self-care
56 - New Year, New Goals
54 - What were your #flearnings in 2018?
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