If you have been listening to our recent podcasts that discuss Jane's first-ever book; How To Do Marketing - A Comprehensive Guide for Small Business, and wondering what the book is all about or even whether the book is for you, then listen up to this episode of Miss Bossy Boots!
You will also find this episode valuable if you are somewhat curious about how the dark art of marketing actually works.
Stacey shares some of her personal key take-aways from the book such as:
> Marketing will not do all the heavy lifting. While effective marketing can encourage people to consider you and hopefully come and buy from you, delivering your customers an awesome experience is integral to optimising your marketing investment.
> The power of word-of-mouth. The detrimental effects of disappointing your customers and how you can combat and prevent negative online comments.
> What role a 'centre of influence' plays in your marketing eco-system. What is a centre of influence and how powerful building relationships with centre of influences can be to driving customers in your direction.
Jane also talks about the importance of setting goals to drive your marketing activity so that you can determine if you have achieved a successful outcome.
#allthemarketingtips
55 - Thank you and Merry Christmas
52 - We talk Purpose with The Posify Group - Episode 2
51 - We talk Purpose with The Posify Group - Episode 1
50 - Excuses, excuses, excuses. Why do we let them stop us?
49 - Who's afraid of the big bad bully?
48 - Getting Comfortable with Vulnerability
47 Productivity Hacks with Sally Foley Lewis
46 - Emotional Intelligence with Susan Judd
45 - How we can use Instagram for Good
44 - These are a few of our favourite things
43 - Defining and redefining success in business and in life
42 - Creating a Manifesto - Does this work?
41 - Designing Your Life with Emily Rennes
40 - How to Avoid Burnout with Naturopath Melanie Lock from The Hollow
39 - Why we love Awards & why we think you should enter
38 - Breaking & Pivoting - What we have learnt from Lisa Messenger
37 - The Value of a Mentor
36 - A baby boy, a trip to Japan and how a work meeting made Stacey's week!
35 - When is it OK to Lower Expectations of Ourselves?
34 -How we Deal with Overwhelm
Create your
podcast in
minutes
It is Free
The emPOWERed Half Hour
Reaching your Goals
Insights@work
Radical Candor: Communication at Work
Second Life
The Ken Coleman Show