Banking Transformed with Jim Marous
Business
I’m delighted to have Dr. Robin Kiera, financial services marketing expert and author of the new book, Attention Hacking: The Power of Social Media Selling in Insurance and Finance, on the Banking Transformed podcast.
Robin discusses how social media isn't just for consumer goods but can be a powerful tool for financial products as well. Robin also shares insights from his book on how to make financial products go viral, the importance of becoming an influencer in your market, and why traditional marketing channels are fading away in favor of dynamic, strategic content on platforms like LinkedIn, TikTok, and Facebook.
Finally, Robin suggests that as technology and consumer behaviors evolve, so too must the strategies employed by finance professionals to remain relevant and successful.
Building Deeper Relationships with Data-Driven Journeys
The Future of Payments is Now: How Banks Can Keep Pace
Beyond the Hype: How Web3 Will Transform Banking
Optimizing Consumer Journeys with Data, Technology and AI
SavvyMoney CEO Explores the Future of Credit Engagement
Building a Human-Centric Workplace Model for the Future
Navigating the Future of Hybrid Cloud in Finance
Engaging Gen Z - Crafting a New Era of Digital Banking
Embedded Banking: The Imperative Transformation for Digital Success
Customer Success Principles to Improve Your Customer Effort Score (CES)
Leadership Journey: From Legacy Bank to Fintech Foundry
How Generative AI Will Revolutionize Financial Services
Composable Solutions Enables Scaleable Digital Evolution
The Security Imperative of Banking Transformation
Community Financial Institutions: Going Beyond Being Friendly
Retail Banking Mid-Year Assessment: Jobs to be Done
The Strategic Advantage of AI Maturity in Banking
The Promise and Peril of ChatGPT in Banking Part 2
The Promise and Peril of ChatGPT in Banking Part 1
The Future of Fintechs in Disrupted Times
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