As you grow your profile and reputation as a thought leader in your space - a professional domain expert of note … over time opportunities will pop up to speak at industry events, community meetups, webinars, online summits and the like.
These are great opportunities to share your ideas and your message with a captivated audience, in turn helping to build your professional bona fides and enhance your personal brand in the marketplace.
But what happens if you start getting good at this speaking caper, and the stages become bigger and more prestigious? You’ve honed your speaking chops for free - but you’re now starting to think: I could - and should - get paid for all this work!
Well, if becoming a professional keynote presenter is something that’s been on your radar, stay tuned because my guest today is a true insider of the speaking business.
👇
His name is CARSON WHITE - he’s the founder of Leading Voice, a speaker management company that represents some of Australia’s most respected and experienced presenters, MC’s and facilitators - he’s been in the speaker management trenches for some 25 years and has seen it all when it comes to presenting from the stage.
HERE IS WHAT'S COVERED IN THIS EPISODE:
1. **Introduction:** Welcome to Reputation Revolution, a podcast focused on leveraging your professional reputation for greater influence and impact.
2. **Guest Introduction:** Meet Carson White, founder of Leading Voice - a speaker management company that represents Australia's top presenters.
3. **Speaker Management Business Model:** Learn about how Leading Voice - a speaker management company - differs from speaker bureaus by serving the needs of a small group of professional presenters (versus simply sourcing any speaker for any occasion, which is the domain of many bureaus).
4. **Impact of Covid-19 on Speaking Industry**: Explore how the pandemic has led to pro speakers diversifying their service offering due to the increased use of online training and events.
5. **Transitioning into Professional Speaking:** Gain insights from Carson's 25 years in the speaking business trenches about what makes an impactful speaker, and key factors needed for success in this competitive industry.
6. **Types of Speakers**: Understand two main types of speakers: thought leaders who provoke insights and ideas, and entertainers who share captivating personal experiences or achievements often involving overcoming adversity.
7. **Shift in Speaker Trends**: Discuss evolving trends over time within the speaking industry – moving from adventure-centered narratives towards more content-rich presentations.
8. **The Art of Stagecraft**: Delve into why stagecraft is crucial for effective presentation skills, focusing less on slides and more on engaging delivery.
9 .**Inspiring Speaker Story**: Hear about Tom O'Toole, a baker with an unconventional but highly successful approach to public speaking.
10 .**Effective Speaking vs Building Business as Speaker**: Uncover why being good at public speaking doesn't necessarily equate to building a profitable business as a paid speaker – it requires strategic thinking around positioning oneself in the market along with strong marketing efforts.
If you're thinking about embarking on a speaking career that pays, this episode is a great place to start!
223: EXPERT PANEL - How to grow your personal brand-based business using paid media & digital ads (w/ Mel Samson, Kym Wallis & Myles Harris)
222: DEEP DIVE 🤿 Personal brand vs business brand - further insights, 4 examples, plus recommendations (solo episode featuring Trevor Young)
221: Business brand vs personal brand | Featured guests - Sam Osborn & Brendan Keogh
220: Unpacking the 'Credible Authority Method' | Where to next for Reputation Revolution?
219 FROM THE VAULT: Accountant Pat Mannix (aka 'The Tax Champion') unpacks his video marketing strategy
218 FROM THE VAULT: Andy Crestodina on thought leadership marketing, SEO for personal branding and the state of blogging
217 FROM THE VAULT: How being relentlessly helpful can supercharge your personal brand | CASE STUDY - John Espirian, author, B2B tech writer & LInkedIn expert
216: A look back at season 5: Lots of personal branding stories, ideas and insights - what did you miss?
215: A deep dive into strategic content repurposing with Sally A. Curtis
214: THE MINDSET EPISODE - Overcoming self-sabotage with Fiona Redding
213: An insider’s guide to generating quality media coverage with Chenoa Parr
212: How owned media can lead to editorial exposure (Content Marketing for PR audiobook chapter)
211: How to build a national media profile as the go-to expert in your space: Case study with Jake Moore, ESET UK
210: Content Profits: How to package & monetise your podcast, blog or online video show - with Yann Ilunga
209: Building a reputation through blogging and media relations with Belinda White, Founder of Fierce Girl Finance
208: How thought leaders can tap into the growing 'Creator Economy'
207: Unleash your inner video star (using just your smartphone) with Julian Mather
206: How to land a book deal from someone who's done it - interview with entrepreneur-turned-author, Ian Whitworth
205: Playing the long game with Mark Masters, You Are The Media
204: Season 5 opener - here's what to expect! 💥
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