As you grow your profile and reputation as a thought leader in your space - a professional domain expert of note … over time opportunities will pop up to speak at industry events, community meetups, webinars, online summits and the like.
These are great opportunities to share your ideas and your message with a captivated audience, in turn helping to build your professional bona fides and enhance your personal brand in the marketplace.
But what happens if you start getting good at this speaking caper, and the stages become bigger and more prestigious? You’ve honed your speaking chops for free - but you’re now starting to think: I could - and should - get paid for all this work!
Well, if becoming a professional keynote presenter is something that’s been on your radar, stay tuned because my guest today is a true insider of the speaking business.
👇
His name is CARSON WHITE - he’s the founder of Leading Voice, a speaker management company that represents some of Australia’s most respected and experienced presenters, MC’s and facilitators - he’s been in the speaker management trenches for some 25 years and has seen it all when it comes to presenting from the stage.
HERE IS WHAT'S COVERED IN THIS EPISODE:
1. **Introduction:** Welcome to Reputation Revolution, a podcast focused on leveraging your professional reputation for greater influence and impact.
2. **Guest Introduction:** Meet Carson White, founder of Leading Voice - a speaker management company that represents Australia's top presenters.
3. **Speaker Management Business Model:** Learn about how Leading Voice - a speaker management company - differs from speaker bureaus by serving the needs of a small group of professional presenters (versus simply sourcing any speaker for any occasion, which is the domain of many bureaus).
4. **Impact of Covid-19 on Speaking Industry**: Explore how the pandemic has led to pro speakers diversifying their service offering due to the increased use of online training and events.
5. **Transitioning into Professional Speaking:** Gain insights from Carson's 25 years in the speaking business trenches about what makes an impactful speaker, and key factors needed for success in this competitive industry.
6. **Types of Speakers**: Understand two main types of speakers: thought leaders who provoke insights and ideas, and entertainers who share captivating personal experiences or achievements often involving overcoming adversity.
7. **Shift in Speaker Trends**: Discuss evolving trends over time within the speaking industry – moving from adventure-centered narratives towards more content-rich presentations.
8. **The Art of Stagecraft**: Delve into why stagecraft is crucial for effective presentation skills, focusing less on slides and more on engaging delivery.
9 .**Inspiring Speaker Story**: Hear about Tom O'Toole, a baker with an unconventional but highly successful approach to public speaking.
10 .**Effective Speaking vs Building Business as Speaker**: Uncover why being good at public speaking doesn't necessarily equate to building a profitable business as a paid speaker – it requires strategic thinking around positioning oneself in the market along with strong marketing efforts.
If you're thinking about embarking on a speaking career that pays, this episode is a great place to start!
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142 Taming imposter syndrome with Trisha Lewis, communication coach
141 Achieving a return on your intellect with Ronan Leonard
140 The thought leader advantage with Trevor Young
139: Commercialising your personal brand with Mary Henderson
138 From employee to entrepreneur with Steve Glaveski
137 The curious world of Matt Desmier: assets, people and networks
136 Belief, connection and leadership with Heath Evans, altMBA coach
135 Recapping all things social media + blogging, online video and podcasting
134 How Helen Blunden stays professionally relevant through digital experimentation
133 How to boost your expert profile in the media with Nic Hayes
132 Mastering your message with speaking and media trainer, Kim Skubris
131 Tips & ideas from experts on blogging, podcasting, Facebook, LinkedIn and media relations #FromTheVault
130 Future-proofing your personal brand with Scarlett Vespa
129 Looking at content marketing through a PR lens with Trevor Young
128 Relentless slowburn: How Steve Vallas builds visibility, influence and trust one event at a time
127 How to win at Facebook advertising with Myles Harris
126 How to use podcast interview marketing to build your brand and business, with Tom Schwab
125 Building a sustainable business around your thought leader brand with Tarran Deane
124 Get back an hour in every day with Les 'Timelord' Watson
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