As you grow your profile and reputation as a thought leader in your space - a professional domain expert of note … over time opportunities will pop up to speak at industry events, community meetups, webinars, online summits and the like.
These are great opportunities to share your ideas and your message with a captivated audience, in turn helping to build your professional bona fides and enhance your personal brand in the marketplace.
But what happens if you start getting good at this speaking caper, and the stages become bigger and more prestigious? You’ve honed your speaking chops for free - but you’re now starting to think: I could - and should - get paid for all this work!
Well, if becoming a professional keynote presenter is something that’s been on your radar, stay tuned because my guest today is a true insider of the speaking business.
👇
His name is CARSON WHITE - he’s the founder of Leading Voice, a speaker management company that represents some of Australia’s most respected and experienced presenters, MC’s and facilitators - he’s been in the speaker management trenches for some 25 years and has seen it all when it comes to presenting from the stage.
HERE IS WHAT'S COVERED IN THIS EPISODE:
1. **Introduction:** Welcome to Reputation Revolution, a podcast focused on leveraging your professional reputation for greater influence and impact.
2. **Guest Introduction:** Meet Carson White, founder of Leading Voice - a speaker management company that represents Australia's top presenters.
3. **Speaker Management Business Model:** Learn about how Leading Voice - a speaker management company - differs from speaker bureaus by serving the needs of a small group of professional presenters (versus simply sourcing any speaker for any occasion, which is the domain of many bureaus).
4. **Impact of Covid-19 on Speaking Industry**: Explore how the pandemic has led to pro speakers diversifying their service offering due to the increased use of online training and events.
5. **Transitioning into Professional Speaking:** Gain insights from Carson's 25 years in the speaking business trenches about what makes an impactful speaker, and key factors needed for success in this competitive industry.
6. **Types of Speakers**: Understand two main types of speakers: thought leaders who provoke insights and ideas, and entertainers who share captivating personal experiences or achievements often involving overcoming adversity.
7. **Shift in Speaker Trends**: Discuss evolving trends over time within the speaking industry – moving from adventure-centered narratives towards more content-rich presentations.
8. **The Art of Stagecraft**: Delve into why stagecraft is crucial for effective presentation skills, focusing less on slides and more on engaging delivery.
9 .**Inspiring Speaker Story**: Hear about Tom O'Toole, a baker with an unconventional but highly successful approach to public speaking.
10 .**Effective Speaking vs Building Business as Speaker**: Uncover why being good at public speaking doesn't necessarily equate to building a profitable business as a paid speaker – it requires strategic thinking around positioning oneself in the market along with strong marketing efforts.
If you're thinking about embarking on a speaking career that pays, this episode is a great place to start!
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181 Building a credible thought leader brand: why clarity, content, consistency & community matter
180 FROM THE VAULT: Building a unique, multi-faceted personal brand | CASE STUDY - Matt Desmier, Wise Old Uncle
179 FROM THE VAULT: How to find your unique voice | CASE STUDY - Anne Miles, Suits&Sneakers
178: Creating a support team for your personal brand | PLUS The Social Revolution's Tino Ho discusses CEOs & social media
177: Creating authentic video content in professional services | CASE STUDY - Pat Mannix, Paris Financial
176: Building an influential personal brand | CASE STUDY - Jen Bishop, Interiors Addict
175: SPECIAL EPISODE - Revisiting the 'Personal Branding Universe' | Takeaways & highlights from season 3
174: How to leverage connection and community to build your business with expert guest, Eli Trier
173: Building thought leadership through live streaming with Ian Anderson Gray
172: The power of authentic visibility with Julia May & Sarah Anderson
171: Build your personal brand through hustle and heart with Brook McCarthy
170: Putting the 'social' into social media with Mitch Jackson aka The Streaming Lawyer
169: Building an online presence with humanity & authenticity with Emily & Alan Braithwaite, founders of Yellow Tuxedo
168: Sharpening your message with ‘Velvet Machete’ Amber Hurdle
167: Building a personal brand within a corporate environment with Yishan Chan
166: Don’t just stand out. STOMP out! Developing a 'statement piece’ personal brand with Hillary Weiss
165: How to bring your best ideas into the world by writing a book | Expert Guest - Kelly Irving
164: The state of podcast interviews - what podcasters & podcast guests need to know | Expert guest - Tom Schwab, Interview Valet
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