In this Sweathead episode, Lydia Taylor talks about the many places where strategy lives -- may it be in agencies, within startups, on the client side, or at a social media platforms, to name a few. Lydia also lets us know what she thinks are the hottest places that a strategist can work at right now.
Whilst Lydia has done her time at the big agencies, she's not a traditional agency strategist. Having spent the last few years growing a creative tech startup and then hopping around as a freelancer, she keeps strategy as simple as she can, solving problems with a human lens and avoiding overly complex frameworks.
You can find Lydia on LinkedIn here: https://www.linkedin.com/in/lydiataylor0/
And on YouTube here: https://www.youtube.com/channel/UCDcYQYjQlQ6BGA6wkZASBzg
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Without A Problem, You Don’t Have A Strategy - Rodrigo Maroni, Crispin Porter + Bogusky Brazil
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Dear Strategy Bosses, Here Are Seven Things Your Strategists Want Right Now
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10 Lessons From Some Of The World's Most Effective Advertising Strategists - Fergus O'Carroll, On Strategy Showcase Host
How 550 Strategists Are Feeling Right Now - Part 1 (Plus The Sweathead Do-Together Speakers)
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How Insights From Outsiders Are Useful - Erika Brenner, The Outsights
If Your Research Is Boring How Can Anybody Use It? - Gunny Scarfo, Ben Zeidler, Nonfiction
Not Starting From Scratch When You Respond to 1000s Of Marketing Briefs Per Year - Nick Susi, Complex
How Side Projects Help You (Especially When Snoop Dogg Is Your First Customer) - Jesse Nicely, Strategist and Entrepreneur
The Story That Wasn't Told - Why The Dark Places Are So Ripe For Research And Strategy - Lindsey Wehking, Investigative Strategist
Missing People – Advertising Isn’t Working If The People Making It Don’t Reflect Reality, Gavin Barrett, Derek Walker
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When Opportunity Knocks After You Flare Out Of An Agency - Brinn Phillips, Strategist
Newish To Hiring? Here's How It Feels And How To Approach It - Nicole Rajesky, Senior Strategist
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