In this Sweathead episode, Lydia Taylor talks about the many places where strategy lives -- may it be in agencies, within startups, on the client side, or at a social media platforms, to name a few. Lydia also lets us know what she thinks are the hottest places that a strategist can work at right now.
Whilst Lydia has done her time at the big agencies, she's not a traditional agency strategist. Having spent the last few years growing a creative tech startup and then hopping around as a freelancer, she keeps strategy as simple as she can, solving problems with a human lens and avoiding overly complex frameworks.
You can find Lydia on LinkedIn here: https://www.linkedin.com/in/lydiataylor0/
And on YouTube here: https://www.youtube.com/channel/UCDcYQYjQlQ6BGA6wkZASBzg
**
Find out about our Strategy Accelerator at http://www.sweathead.com
Follow the fun on Instagram: http://www.instagram.com/sweathead
Subscribe to our newsletter: http://eepurl.com/dscjW5
Leading Strategy In A Social Media Agency - Rob Engelsman, Head of Strategy & Relevance
The Psychology of Zine-Makers - Clint Johns, Cognitive Psychologist
The Mission To Become A Full-Time Strategist - Itumeleng Ndaba, Art Director
Doing Strategy For Good...Social Good - Penny Norman, Senior Strategist
Newish To Creative Briefs? Welcome To The Mess...Uhh, Fun - Esther Wang, Strategist
Creativity in Marketing - Karl Isaac, Fractional Chief Brand and Marketing Officer
Resilience - Walk And Talk, Central Park
How The Creative Brief Writer Matures - Solo Chat
How One CEO Has Led Their Agencies Through A Global Pandemic - Heeru Dingra, CEO, Isobar Group India
CEO 101: Getting Inside the Head of a CEO - Sara Tate, former CEO of TBWA\London
How Running a Small Business Helps in Account Planning - Ben Kuria Mburu, Strategy Director
Strategy Questions You Have In Your Mind Lead To Answers From My Mouth - Over 10 Of Your Questions Answered
Brandsplaining–Why Most Marketing to Women Doesn't Understand Women - Jane Cunningham and Philippa Roberts, PLH Research
The Life-Affirming Nature Of Strategy Work - Direct From A WeWork Phone Booth On W25th St
Bullying in Agencies - Colleen Merwick, Strategy Director
How Would You Sell IKEA To Architects? - Live Strategy with Ana Škorić
The Shift From Agency To Tech Platform - Tatiana Peck, Facebook Creative Shop
The 4Cs, Get/To/By, And The Four Points (Plus 1 Million Listens!)
The Proust Questionnaire But For Brands - Parker Mason, Strategy Consultant
Create your
podcast in
minutes
It is Free
The emPOWERed Half Hour
Right About Now with Ryan Alford
The Marketing Secrets Show
The Agile Brand™ with Greg Kihlström
B2B Agility™ with Greg Kihlström
The Goal Digger Podcast