In this podcast episode, a seasoned rooftop flower farmer (yes, you heard that right - she farms on rooftops) shares extensive experience in agriculture. Joanna Letz, owner of Bluma Flower Farm, discusses the transition from traditional farming to rooftop farming, the unique challenges it presents, and the logistics involved. She also talks about her business, which includes a variety of offers such as retail, direct-to-consumer sales, weddings, events, and teaching. Joanna emphasizes the importance of taking risks for personal and professional growth, even in the face of skepticism. Despite the financial challenges faced by farmers, she remains motivated to evolve her business to fulfill her desires.
This episode of the Botanical Brouhaha Podcast is brought to you by: Madrid Flower SchoolLeave us a voice or text message at https://podinbox.com/botanicalbrouhaha.
You can find show notes and more episodes of The Botanical Brouhaha Podcast at botanicalbrouhaha.com, and you can find the BB Podcast co-hosts on IG @botanicalbrouhaha and @hey.nataliegill.
This episode of The Botanical Brouhaha Podcast was produced by Joel McGee. Original music by Landon McGee.
Ep. 89: Twyla Reimer Part 2
Ep. 88: Twyla Reimer (Remi + Gold)
BB+ (Ep 20) Jesse Camargo on Freelancing
Ep. 87: Hannah Bonham Blackwell (Southside Blooms)
BB+ (Ep. 19) Corrine Heck + Parie Donaldson on Details Flower Software
Ep. 86: Paulina Nieliwocki (Blue Jasmine Floral)
Ep. 85: Sarah Diligent (Floribunda Rose)
Natalie Gill Joins the Circle
BB+ (Ep. 18) LuAnn Dickson on EveryStem
Ep. 84: Holley Simmons (She Loves Me)
Ep. 83: Kelly Shore (Petals by the Shore & The Floral Source)
BB+ (Ep. 17) Julie Tobi on Building a Flower Business You Enjoy
Ep. 82: Anna Potter (Swallows & Damsons)
Ep. 81: Alyssa Lytle (Color Theory Design Co.)
Ep. 80: Lauren Palmer + Leah Palmer (The Wild Mother)
Ep. 79: Linda D'Arco (Little Farmhouse Flowers)
BB+ (Ep. 16) Deanna Kitchen on the Growing Kindness Project
Ep. 78: Joey Azout (Alexandra Farms)
Ep. 77: Susan Stremlau (Marion Moss Floral Design)
Ep. 76: LaParis Phillips (Brooklyn Blooms)
Create your
podcast in
minutes
It is Free
Dear Alice | Interior Design
99% Invisible
The John Clay Wolfe Show
Black Beauty
The Federalist Papers
How to Decorate
The Professional Creative