In this podcast episode, a seasoned rooftop flower farmer (yes, you heard that right - she farms on rooftops) shares extensive experience in agriculture. Joanna Letz, owner of Bluma Flower Farm, discusses the transition from traditional farming to rooftop farming, the unique challenges it presents, and the logistics involved. She also talks about her business, which includes a variety of offers such as retail, direct-to-consumer sales, weddings, events, and teaching. Joanna emphasizes the importance of taking risks for personal and professional growth, even in the face of skepticism. Despite the financial challenges faced by farmers, she remains motivated to evolve her business to fulfill her desires.
This episode of the Botanical Brouhaha Podcast is brought to you by: Madrid Flower SchoolLeave us a voice or text message at https://podinbox.com/botanicalbrouhaha.
You can find show notes and more episodes of The Botanical Brouhaha Podcast at botanicalbrouhaha.com, and you can find the BB Podcast co-hosts on IG @botanicalbrouhaha and @hey.nataliegill.
This episode of The Botanical Brouhaha Podcast was produced by Joel McGee. Original music by Landon McGee.
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Episode 13: Laetitia Mayor May be the MacGyver of the Flower World
Episode 12: Fiona Pickles — Naturally Wild
Episode 11: Maxine Owens Knows How to Slow Down, Step Back, and Refuel
Episode 10: Francoise Weeks Has a Mantra You Can Live By
Episode 9: Nancy Teasley — Designer, Farmer, Romantic
Episode 8: Holly Chapple Loves Her Flower Friends
Episode 7: Denise Fasanello — Flowering in the City
Episode 6: Jennifer Ederer — Always Building Magic
Episode 5: Gretchen O'Neil is Full of Ideas
Episode 4: Kiana Underwood of Tulipina Believes Flowers Should Make You Happy
Episode 3: Chloe Milligan's Secret Weapon is Being Herself
Ep. 2: Susan McLeary — Curious, Vulnerable, Tenacious
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