In this podcast episode, a seasoned rooftop flower farmer (yes, you heard that right - she farms on rooftops) shares extensive experience in agriculture. Joanna Letz, owner of Bluma Flower Farm, discusses the transition from traditional farming to rooftop farming, the unique challenges it presents, and the logistics involved. She also talks about her business, which includes a variety of offers such as retail, direct-to-consumer sales, weddings, events, and teaching. Joanna emphasizes the importance of taking risks for personal and professional growth, even in the face of skepticism. Despite the financial challenges faced by farmers, she remains motivated to evolve her business to fulfill her desires.
This episode of the Botanical Brouhaha Podcast is brought to you by: Madrid Flower SchoolLeave us a voice or text message at https://podinbox.com/botanicalbrouhaha.
You can find show notes and more episodes of The Botanical Brouhaha Podcast at botanicalbrouhaha.com, and you can find the BB Podcast co-hosts on IG @botanicalbrouhaha and @hey.nataliegill.
This episode of The Botanical Brouhaha Podcast was produced by Joel McGee. Original music by Landon McGee.
Ep. 75: Akiko Kovacs (Floraison)
Ep. 74: Hazel Gardiner
Ep. 73: Rona Wheeldon (Flowerona)
Ep. 72: Lucy Hunter (The Flower Hunter)
Ep. 71: Bloom Trust Co.
Episode 70: Lauren & Leah Palmer (The Wild Mother)
Ep. 69: Lauren Anderson + Rachel Bridgwood (Sweet Root Village)
Episode 68: Megan McHugh & Denise Richter (Pistil & Stamen)
Ep. 67: Steven Dyme (Flowers for Dreams)
BB+ (Ep. 15) Jessie Chui on Paper Flower Art
Ep. 66: Lily Roden
BB+ (Ep. 14) Bex Partridge on Everlasting Flowers
Ep. 65: Scott Shepherd (Host of the Flower Podcast)
BB+ (Ep. 13) Christine Hoover, LPC: Finding Balance on Social Media
Ep. 64: Laura Langford & Dawson Hamilton (Roam Flora)
BB+ 12: KimBang Nguyen on Preserving The Vietnamese Wedding Tradition
Ep. 63: Rebecca Grace (Natural Art Flowers)
BB+ (Ep. 11) Joseph Massie Opens Online Studio
BB+ (Ep. 10) Natalie Gill On Finding Your Mojo
BB+ (Ep. 9) Maria Maxit on Profitability
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