In this podcast episode, a seasoned rooftop flower farmer (yes, you heard that right - she farms on rooftops) shares extensive experience in agriculture. Joanna Letz, owner of Bluma Flower Farm, discusses the transition from traditional farming to rooftop farming, the unique challenges it presents, and the logistics involved. She also talks about her business, which includes a variety of offers such as retail, direct-to-consumer sales, weddings, events, and teaching. Joanna emphasizes the importance of taking risks for personal and professional growth, even in the face of skepticism. Despite the financial challenges faced by farmers, she remains motivated to evolve her business to fulfill her desires.
This episode of the Botanical Brouhaha Podcast is brought to you by: Madrid Flower SchoolLeave us a voice or text message at https://podinbox.com/botanicalbrouhaha.
You can find show notes and more episodes of The Botanical Brouhaha Podcast at botanicalbrouhaha.com, and you can find the BB Podcast co-hosts on IG @botanicalbrouhaha and @hey.nataliegill.
This episode of The Botanical Brouhaha Podcast was produced by Joel McGee. Original music by Landon McGee.
Episode 53: Graeme Corbett of Bloom + Burn
Episode 52: Liza Lubell (Pear Tree Flowers & Garbage Goddess)
Episode 51: Lorna Stuart Trainor (A Room in Bloom)
Episode 50: Rosebie Morton (The Real Flower Company)
Episode 49: Parie Donaldson (Cancer Awareness Month Ep. 2)
Episode 48: Lindsay Diminick — Yellow Twist (Cancer Awareness Month Ep. 1)
Episode 47: Teresa Sabankaya (Bonny Doon Garden Company)
Episode 46: Natalie Gill (Native Poppy)
Episode 45: Alicia Schwede (Flirty Fleurs & Bella Fiori)
Episode 44: Zoe Woodward (Swan Cottage Flowers)
Episode 43: Michelle Hodges (Sprout in Fredericksburg, Texas)
Episode 42: Sylvia Bustamante Gubbins (Madrid Flower School)
Bonus Episode: Francoise Weeks + Jenn Ederer (Live)
Episode 41: Nicole Rossi (Texture Florals)
Episode 40: Lucia Milan
Episode 39: Katie Noonan AIFD
Episode 38: Coral Shortt (Epanouir Flower Studio, Cape Town)
Episode 37: Jennifer Haf (Bloom Floral Design)
Episode 36: Brian Watson (Myrtie Blue)
Episode 35: Semia Dunne (Flowers by Semia & The Floral Reserve)
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