How many marketing courses have you purchased? How many of those courses did you implement and finish?
If I were a betting person, I'd guess you'd need both hands to count the number of courses you bought, and yet the ones you've completed is probably close to zero.
There is a reason for that. These marketing courses always seem like they are the thing, the solution to grow your audience, fill your client pipeline, and make marketing easier.
Not just make it easier, make it completely automated. Hands off so you can get clients in your sleep.
However, the reality is different because once you log in, there is a talking head on a screen that’s info dumping on you.
It’s too easy to get stuck and feel overwhelmed.
Plus, there’s one missing piece of your business foundation that makes it near impossible to implement the course.
So how about we change that? How about we talk about what you need to actually get something out of those marketing courses? So let's do that. On today's Pod.
In this episode you will hear:
The #1 challenge that many entrepreneurs face when purchasing marketing courses online
Why your marketing won’t work if you don’t nail your message
How to create your minimum viable meaningful marketing message (MVMMM)
Why you shouldn’t wait to create your MVMMM
Voice of Customer: The Most Overlooked Piece of the Marketing Message
Becoming a Master Messaging Mixologist: Blending the Right Ingredients for Effective Marketing
Navigating The Sh!t Show: Business and Personal Highlights of 2023
Marketing Reality Check: The “Underpants Gnome Strategy”
The Challenges of Overmarketing: How To Do Less But Better
The Art of Tweaking and Evolving Your Marketing & Messaging Strategy
The Dangers of Under Marketing: A roundtable chat with Bev Feldman and Laura Gatsos Young
Put This on Your Radar for 2024
Using the P.E.E. Process for Marketing Experiments: What’s Working and What’s Not?
How to Successfully Market Your Business without Social Media with Meg Casebolt
Five Steps To Determine What Effective Marketing Looks Like For You
3 Foundational Pieces of Your Marketing Message
Three Powerful Ways That Messaging Enhances Your Marketing
The Myth of Consistency in Marketing: Breakdown of Two Types of Consistency
The Who, What, and Why Behind The Expert Up Club
Four Ways Experts Are Making Marketing Suck Less
One Weird Trick to Improve Your Own Marketing
Debunking Marketing Misconceptions To Make Marketing Suck Less
The Myth of Audience Growth: What the Web Celebs Aren’t Telling You
Trailer: Introducing the Make Marketing Suck Less Podcast
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