We made it. This has been quite a year.
It's been unlike any year that I have seen in business before.
As we wrap up 2023, I wanted to take a moment to celebrate and also take you behind the scenes of my business for an honest look at what 2023 was really like, what I'm proud of, what didn't go well at all and my secret excitement and hope for 2024.
In this episode we'll discuss:
My top three highlights of the year
The most challenging situations of the year, both financially and personally
My predictions for 2024
The Three Things You Control In Your Business
From Overlooked To The In Demand Expert: Crafting Your Unconventional Path to Business Success
The Overlooked Expert Phenomenon: Why Expert Business Owners Are Not Widely Known & How to Fix It
How to Keep Your Messaging Relevant During a Turbulent Economy
Expert Enough: Navigating the 3 Stages of Expertise
Expertise Matters: Defying Marketing Topes In Online Business
Why Doing Good Work Isn't Enough
Market Like An Expert: 3 Specific Reasons to Market Your Expertise
Moving From Giving To Asking: Navigating Marketing's Tricky Transition
How I Made Selling 5,000 Books Look Easy (Kidding: It Wasn't)
The Missing Puzzle Piece in Your Marketing Message
Dispelling Messaging Myths: The Power of Misconceptions
How To Address Pain Points Without Being A Jerk
Wanna Break Up with Social Media 💔
Tapping Into The Customer Awareness Spectrum To Market With Intention
Voice of Customer: The Most Overlooked Piece of the Marketing Message
Becoming a Master Messaging Mixologist: Blending the Right Ingredients for Effective Marketing
Marketing Reality Check: The “Underpants Gnome Strategy”
The Challenges of Overmarketing: How To Do Less But Better
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