Happy 2024, Expert!
I'm noticing something that I never thought I would see in online business.
Messaging is finally having its moment.
While I'm thrilled that messaging is getting the attention it deserves, there is a catch, my friend.
Most of the business coaches and marketers who are talking about it are oversimplifying what messaging is and leading business owners astray about its true strategic purpose in your business.
So let's start the year off right by demystifying what messaging is with all the nuance, the goal it helps your business achieve, and how to become a master messaging mixologist to make marketing suck less.
In this episode, you will:
Learn what are the various elements of messaging
Discover the goal of messaging in business and how it’s a lot like politics
Hear the definition of messaging and its pivotal role in persuasion
Understand the analogy of creating messaging as concocting a cocktail
The Three Things You Control In Your Business
From Overlooked To The In Demand Expert: Crafting Your Unconventional Path to Business Success
The Overlooked Expert Phenomenon: Why Expert Business Owners Are Not Widely Known & How to Fix It
How to Keep Your Messaging Relevant During a Turbulent Economy
Expert Enough: Navigating the 3 Stages of Expertise
Expertise Matters: Defying Marketing Topes In Online Business
Why Doing Good Work Isn't Enough
Market Like An Expert: 3 Specific Reasons to Market Your Expertise
Moving From Giving To Asking: Navigating Marketing's Tricky Transition
How I Made Selling 5,000 Books Look Easy (Kidding: It Wasn't)
The Missing Puzzle Piece in Your Marketing Message
Dispelling Messaging Myths: The Power of Misconceptions
How To Address Pain Points Without Being A Jerk
Wanna Break Up with Social Media 💔
Tapping Into The Customer Awareness Spectrum To Market With Intention
Voice of Customer: The Most Overlooked Piece of the Marketing Message
Navigating The Sh!t Show: Business and Personal Highlights of 2023
Marketing Reality Check: The “Underpants Gnome Strategy”
The Challenges of Overmarketing: How To Do Less But Better
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