The startup industry is littered with failed businesses that didn’t reach the five-year mark. It’s a shame because there are a lot of great products, ideas, and services out there that never make it because these early-stage startups don’t get the help that they need. That’s why I’m excited to welcome my guest for this episode of Sales Talk for CEOs: Craig Zingerline, CEO and founder of Growth University. Growth University delivers on-demand training programs geared toward early-stage startups to give them the information they need to make better decisions and grow their startups faster.
In this interview, Craig shares advice for some of the common problems that startups face, such as choosing the wrong marketing channels and not understanding potential buyers. He also discusses some of the success strategies that Growth University uses, including details about their customer acquisition strategies and how he protects his time by disqualifying potential buyers who aren’t a good fit. If you are a startup CEO, this is a must-listen episode!
Highlights
2:04 Helping startups succeed
9:54 Choosing the wrong marketing channel
12:23 Not understanding your potential buyers
16:10 Gathering data through curious conversations
27:07 Refining your product from beta-version feedback
34:34 Four customer acquisition strategies
42:23 The importance of qualifying the potential buyer
45:34 Disqualification how-tos
Quote
“Every founder needs to get the tooling in place so they can understand where each customer is coming into the buying process. The key is to know where your business is coming from. Which lead source is producing the best results.”
Connect with Craig Zingerline in the links below:
Website: https://growthuniversity.io/
LinkedIn: https://www.linkedin.com/in/craigzingerline/
You can learn more about and connect with Alice Heiman in the links below.
Website: https://AliceHeiman.com
LinkedIn: https://www.linkedin.com/in/aliceheiman/
From the White House to Wonderhell: Laura Gassner Otting's Journey of Resilient Leadership
Bootstrapping to $20 Million ARR in Just 5 Years with Guillaume Moubeche
Turning Startup Challenges into Triumphs: William Gilchrist's CEO Journey
CEO's Roadmap to Data-Driven Success: Lessons from Jonathan Silver
Is Your Product Obviously Awesome? with Expert April Dunford
Gabriella DeFlorio on Being First to Market: How She Started Prelay
Successful Growth through Acquisition with Jessica Fialkovich
Customer Success and Culture: 2 Keys to Success with Tom Lavery
The Power of Employee Experience: Insights from Tiffani Bova
CEO Jarrod Lopiccolo on Sales Success and Giving Back
Doing What You Love with Melissa Kwan
CEOs Can Craft & Deliver Compelling Messages that will be Remembered with Nancy Duarte
The Easiest Way to Get More Business with Barry Trailer
From Grassroots to Greatness with Lloyed Lobo
Reimagining Sales for the New Era with Spencer Wixom
Encore: Aligning Your Go-to-Market Team with Pouyan Salehi
From FBI to Entrepreneur with Joanna Riley
Revolutionizing Sales Hiring with Lori Richardson
Encore: Marketing That Is Music to Your Buyer’s Ears with Kate Bradley Chernis
Going from the Wild Wild West to Sales Structure with Michael Katz
Create your
podcast in
minutes
It is Free
The emPOWERed Half Hour
Organic Marketing Simplified: Master podcast marketing, fuel podcast growth, and make money podcasting!
THE GO BIZ GUY
The Sigma Femme Podcast
The Prof G Pod with Scott Galloway
The Tim Ferriss Show