The startup industry is littered with failed businesses that didn’t reach the five-year mark. It’s a shame because there are a lot of great products, ideas, and services out there that never make it because these early-stage startups don’t get the help that they need. That’s why I’m excited to welcome my guest for this episode of Sales Talk for CEOs: Craig Zingerline, CEO and founder of Growth University. Growth University delivers on-demand training programs geared toward early-stage startups to give them the information they need to make better decisions and grow their startups faster.
In this interview, Craig shares advice for some of the common problems that startups face, such as choosing the wrong marketing channels and not understanding potential buyers. He also discusses some of the success strategies that Growth University uses, including details about their customer acquisition strategies and how he protects his time by disqualifying potential buyers who aren’t a good fit. If you are a startup CEO, this is a must-listen episode!
Highlights
2:04 Helping startups succeed
9:54 Choosing the wrong marketing channel
12:23 Not understanding your potential buyers
16:10 Gathering data through curious conversations
27:07 Refining your product from beta-version feedback
34:34 Four customer acquisition strategies
42:23 The importance of qualifying the potential buyer
45:34 Disqualification how-tos
Quote
“Every founder needs to get the tooling in place so they can understand where each customer is coming into the buying process. The key is to know where your business is coming from. Which lead source is producing the best results.”
Connect with Craig Zingerline in the links below:
Website: https://growthuniversity.io/
LinkedIn: https://www.linkedin.com/in/craigzingerline/
You can learn more about and connect with Alice Heiman in the links below.
Website: https://AliceHeiman.com
LinkedIn: https://www.linkedin.com/in/aliceheiman/
Bring More Certainty and Less Volatility to Sales
Nine Time CEO with Seven Exits Talks About Building Sales Teams
Selling is Solving
Use this simple rule to win more deals
Leading Growth: How to modernize your sales team
If your sales process is all in the CEOs head, you can’t scale!
Hear how Matt Fok grew his company leveraging existing customers
Is B2B Buyer Confidence Stalling Your Deals?
Founder-Led Sales Startup: Tips and Tricks After 8 Years of Selling with Karen Frame
Sales Talk for CEOs: Building A Revenue Team in 2022 with Arman Eshraghi
Why CEOs Should Care about Starting a Digital Conversation with Expert Tim Hughes (S3:Ep13)
Sales Talk for CEOs: A Return to Cold Calling with Chris Beall (S3:E12)
Sales Talk for CEOs: A Founder-Led Sales Organization with Usman Sheikh (S3:E11)
Value Propositions That Sell with Expert Lisa Dennis
A 30 Year Perspective on Scaling a Startup with Doug Frazier
A Step-By-Step Guide to Setting Up a Successful Channel Strategy with Bruce Stuart
Supporting Sales Leaders with Rasmus Goksor
Sales Talk for CEOs: Elevate Sales by Making Sales Easier
Closing Bigger Deals with Expert Lisa Magnuson
Thinking Differently about How to Build a Sales Organization with Juliana Stancampiano
Create your
podcast in
minutes
It is Free
The emPOWERed Half Hour
Organic Marketing Simplified: Master podcast marketing, fuel podcast growth, and make money podcasting!
THE GO BIZ GUY
The Sigma Femme Podcast
The Prof G Pod with Scott Galloway
The Tim Ferriss Show