Have you ever thought that one of the reasons that you're hesitant to market and put your expertise out there is because of the way we're taught to market in the online space.
Because what we're taught is not for you, especially if you are an expertise-based business that's been doing it for a while.
What works for the masses doesn't work for you.
On this podcast, we're diving into 3 big messaging tropes that you commonly hear in online business that don't work for expert-based businesses like yours and what you should do instead.
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Full show notes and transcript are here.
What Does It Take To Stand Out in 2023
How We Will Take Care of Each Other Inside the Expert Up Club
Your Invitation to Expert Up
The True "No Audience, No Problem" Strategy to Grow Your Business
What To Do When Your Marketing Message Flops
Don't Like Marketing? Here's What You Need at the Minimum
Stop Trying To Get It Right
How to Make Your Business Interesting to Other Humans
Why and How Experts Market Differently
Are You Expert Enough?
Claim Your Expertise: The Rebel Expert Manifesto
We've hit 300! Hooray! Here's What's Next.
Minimal Viable Michelle: Understanding Your Body of Work for Repurposing
How Do We Earn Trust in Online Business with Maggie Patterson
How To Build Trust Using Your Brand Message
How Do You Know Who To Trust
A Crisis of Trust: Why You Are Skeptical of Online Businesses
How to Steer Your Business During Uncertain Economic Times
How to Keep Your Message Relevant During an Economic Downturn
The Myth of Messaging as Self-Actualization
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