“If I can do it, you can do it too!”
After all, you just need to be one step ahead of your client, and if you have a rags-to-riches story about how much you’ve overcome, that gives you authority!
Messages like these have ruled the online space since its inception. These messages cast the widest net possible and basically say anyone can own an online business. No specialized knowledge? No problem!
But these messages have left experts out because most of us don’t have a rags-to-riches story. We’ve done it for other people, not just for ourselves. And forget about being one step ahead of your client, you are twenty steps ahead.
So common marketing advice just hasn’t worked for you.
For too long, experts have been passed over and overlooked in favor of business owners who are incredible at marketing, but struggle to deliver actual results.
And that needs to change.
Let’s make 2023 the year of the expert and let’s change the online business industry together.
Here’s my call to action and audacious vision for the year ahead. Let’s do this.
In this episode:
Learn more about Michelle Mazur:
The Three Things You Control In Your Business
From Overlooked To The In Demand Expert: Crafting Your Unconventional Path to Business Success
The Overlooked Expert Phenomenon: Why Expert Business Owners Are Not Widely Known & How to Fix It
How to Keep Your Messaging Relevant During a Turbulent Economy
Expert Enough: Navigating the 3 Stages of Expertise
Expertise Matters: Defying Marketing Topes In Online Business
Why Doing Good Work Isn't Enough
Market Like An Expert: 3 Specific Reasons to Market Your Expertise
Moving From Giving To Asking: Navigating Marketing's Tricky Transition
How I Made Selling 5,000 Books Look Easy (Kidding: It Wasn't)
The Missing Puzzle Piece in Your Marketing Message
Dispelling Messaging Myths: The Power of Misconceptions
How To Address Pain Points Without Being A Jerk
Wanna Break Up with Social Media 💔
Tapping Into The Customer Awareness Spectrum To Market With Intention
Voice of Customer: The Most Overlooked Piece of the Marketing Message
Becoming a Master Messaging Mixologist: Blending the Right Ingredients for Effective Marketing
Navigating The Sh!t Show: Business and Personal Highlights of 2023
Marketing Reality Check: The “Underpants Gnome Strategy”
The Challenges of Overmarketing: How To Do Less But Better
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