The online business industry is in the middle of a trust crisis.
People have been duped. Your potential clients are skeptical. Heck, you are skeptical.
And that makes people reluctant to trust again, which impacts your business because you are kick ass at what you do.
You consistently deliver great results. You show up and do what you'll say you do, and most of all, you give a damn about your clients. You want them to succeed.
So what can you do to build trust with people who need your work but have been burned before? How can you show them you are not like the other business owners who didn't deliver before?
That's exactly what we're going to talk about today on the podcast. How to build trust with your brand message.
In this episode:
Learn more about Michelle Mazur:
Resources:
The Three Things You Control In Your Business
From Overlooked To The In Demand Expert: Crafting Your Unconventional Path to Business Success
The Overlooked Expert Phenomenon: Why Expert Business Owners Are Not Widely Known & How to Fix It
How to Keep Your Messaging Relevant During a Turbulent Economy
Expert Enough: Navigating the 3 Stages of Expertise
Expertise Matters: Defying Marketing Topes In Online Business
Why Doing Good Work Isn't Enough
Market Like An Expert: 3 Specific Reasons to Market Your Expertise
Moving From Giving To Asking: Navigating Marketing's Tricky Transition
How I Made Selling 5,000 Books Look Easy (Kidding: It Wasn't)
The Missing Puzzle Piece in Your Marketing Message
Dispelling Messaging Myths: The Power of Misconceptions
How To Address Pain Points Without Being A Jerk
Wanna Break Up with Social Media 💔
Tapping Into The Customer Awareness Spectrum To Market With Intention
Voice of Customer: The Most Overlooked Piece of the Marketing Message
Becoming a Master Messaging Mixologist: Blending the Right Ingredients for Effective Marketing
Navigating The Sh!t Show: Business and Personal Highlights of 2023
Marketing Reality Check: The “Underpants Gnome Strategy”
The Challenges of Overmarketing: How To Do Less But Better
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