“I’ve been burned before.”
I’ve heard those four words more this year than in any other year I’ve been in business.
Potential clients who fill out my intake form tell me about another “messaging coach” who didn’t deliver on their promises, or the person who they hired created messaging that was unusable in the client’s marketing, or they didn’t see how the message was ever going to bring in clients.
In response to a survey I sent out to my email community, people talked about being burned by various service providers and programs–coaches, courses, etc–that promised everything and delivered nothing.
When it happens to you, it sucks.
And we need to talk about it. When you get burned, it violates your trust and makes it harder for all of us who are doing business the right way to earn our clients’ trust.
So for all of November, we’re going to talk about the crisis of trust in the online business space. But first, let’s define terms.
What is trust and how do you earn it from your clients?
In this episode:
Learn more about Michelle Mazur:
Resources:
The Three Things You Control In Your Business
From Overlooked To The In Demand Expert: Crafting Your Unconventional Path to Business Success
The Overlooked Expert Phenomenon: Why Expert Business Owners Are Not Widely Known & How to Fix It
How to Keep Your Messaging Relevant During a Turbulent Economy
Expert Enough: Navigating the 3 Stages of Expertise
Expertise Matters: Defying Marketing Topes In Online Business
Why Doing Good Work Isn't Enough
Market Like An Expert: 3 Specific Reasons to Market Your Expertise
Moving From Giving To Asking: Navigating Marketing's Tricky Transition
How I Made Selling 5,000 Books Look Easy (Kidding: It Wasn't)
The Missing Puzzle Piece in Your Marketing Message
Dispelling Messaging Myths: The Power of Misconceptions
How To Address Pain Points Without Being A Jerk
Wanna Break Up with Social Media 💔
Tapping Into The Customer Awareness Spectrum To Market With Intention
Voice of Customer: The Most Overlooked Piece of the Marketing Message
Becoming a Master Messaging Mixologist: Blending the Right Ingredients for Effective Marketing
Navigating The Sh!t Show: Business and Personal Highlights of 2023
Marketing Reality Check: The “Underpants Gnome Strategy”
The Challenges of Overmarketing: How To Do Less But Better
Create your
podcast in
minutes
It is Free
The Commercial Edge: Unleash the Power of People
The emPOWERed Half Hour
The Marketing Secrets Show
Right About Now with Ryan Alford
Better Advertising with BTR Media
MarTech Podcast ™ // Marketing + Technology = Business Growth
The Agile Brand™ with Greg Kihlstrom