Gavin Birchall is a pharmacist, designer and marketer who has created, led and marketed businesses at senior level and carried out the first research into the brand of pharmacy on the planet. Having spent 15 years in community pharmacy, practising in both independent and multiple owned pharmacies, Gavin has worked in academia, primary care and representation.
He was instrumental in setting up a 21 strong community pharmacy group where he was Operations and Marketing Director and Superintendent Pharmacist.
Frustrated by the lack of recognition received by pharmacy, Gavin completed research into the brand of pharmacy as part of a Masters In Graphic Design and in 2015 set up a pharmacy specialist design and marketing agency, DOSE Design and Marketing Ltd, to support pharmacies to present and promote themselves more effectively. Gavin and his associates now support a range of clients in community pharmacy and beyond.
On the podcast, we had a wide-ranging conversation about pharmacy now and into the future. I asked Gavin the following questions:
Professor Larry Goodyer on community pharmacist prescribing competence, training, supervision and the future of community pharmacy clinical services
New series: The future of community pharmacy vaccination services, training and autonomous practice
Jonathan Underhill on competence, professionalism, micro-credentialing and a bright pharmacist future
Is pharmacy ready for IR35?
Amazon, digital dentistry and how community pharmacies fit
Vision, politics, pharmacy clubs, elitism, free services and where community pharmacy goes next
What can we learn from this tragic fatal warfarin error?
Naloxone, alcohol abuse, why drug deaths remain high and a role for community pharmacy
Pharmacy law, fitness to practise and how to stay out of trouble
Duncan Rudkin on guiding the GPhC through a pandemic
How can community pharmacy improve collaboration with dentists?
Why I want to be a pharmacist partner in a GP practice
What can a hepatitis C eradication service teach us about tackling COVID-19?
Is community pharmacy representation in need of an overhaul?
Professor Harry McQuillan: 'Supply is not enough'
Jonathan Burton on leading pharmacy out of a crisis
Interview with the founder of the newly formed Pre-registration and Newly Qualified Pharmacist Association
Career spotlight: Prescribing support pharmacist Dr Emily Kennedy
What does the pandemic teach us about the future of antibiotics?
Yousaf Ahmad on coping in pharmacy during the pandemic
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