Gavin Birchall is a pharmacist, designer and marketer who has created, led and marketed businesses at senior level and carried out the first research into the brand of pharmacy on the planet. Having spent 15 years in community pharmacy, practising in both independent and multiple owned pharmacies, Gavin has worked in academia, primary care and representation.
He was instrumental in setting up a 21 strong community pharmacy group where he was Operations and Marketing Director and Superintendent Pharmacist.
Frustrated by the lack of recognition received by pharmacy, Gavin completed research into the brand of pharmacy as part of a Masters In Graphic Design and in 2015 set up a pharmacy specialist design and marketing agency, DOSE Design and Marketing Ltd, to support pharmacies to present and promote themselves more effectively. Gavin and his associates now support a range of clients in community pharmacy and beyond.
On the podcast, we had a wide-ranging conversation about pharmacy now and into the future. I asked Gavin the following questions:
Hayley Gorton on suicide prevention through community pharmacy
The great Australian pharmacist prescribing conundrum
How has the recently updated BTS/SIGN asthma guideline changed?
Professor Claire Anderson on PCNs, transparency, prescribing and the future of the RPS
Jonathan Burton talks all things RPS as he takes up his new role as Scottish Pharmacy Board Chair
Welsh CPhO Andrew Evans on the opportunities for pharmacy in Wales and beyond
Ewan Maule on primary care networks, the future of pharmacy and what the rise in trade union membership says about the state of our profession
David Kološić on what community pharmacy can learn from the booming health tech sector
Jonathan Underhill on rewarding pharmacists, leadership and the importance of evidence based medicine
Andre Yeung on election to the RPS board, green shoots of hope in community pharmacy and his mission to make things better
Community pharmacy prescribing in Scotland, the need for more funding and hope for the future
Innovative pharmacy technician tackles opioid crisis
Medicinal cannabis changed my life
Ade Williams on the intellectual challenges facing pharmacy, why community matters and hope for the future
The new BPSA President on what students want, student behaviour on social media and who on earth is leading pharmacy
Stephen-Andrew Whyte on a career in paediatrics, sexism, what the point of pharmacy is and where we are going
What do community pharmacists need to know to care for people with coeliac disease?
What do GP's and others really think of community pharmacy?
Podcast: BPSA conference Monday round up
Pharmacy technicians down under: the Australian experience
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