Gavin Birchall is a pharmacist, designer and marketer who has created, led and marketed businesses at senior level and carried out the first research into the brand of pharmacy on the planet. Having spent 15 years in community pharmacy, practising in both independent and multiple owned pharmacies, Gavin has worked in academia, primary care and representation.
He was instrumental in setting up a 21 strong community pharmacy group where he was Operations and Marketing Director and Superintendent Pharmacist.
Frustrated by the lack of recognition received by pharmacy, Gavin completed research into the brand of pharmacy as part of a Masters In Graphic Design and in 2015 set up a pharmacy specialist design and marketing agency, DOSE Design and Marketing Ltd, to support pharmacies to present and promote themselves more effectively. Gavin and his associates now support a range of clients in community pharmacy and beyond.
On the podcast, we had a wide-ranging conversation about pharmacy now and into the future. I asked Gavin the following questions:
Daniel Greenwood on emerging roles for pharmacists working in emergency departments
In conversation with the Chief Pharmaceutical Officer of Scotland Rose-Marie Parr
Hemant Patel on pharmacists doing everything except surgery
Meet the author: Cathy Geeson describes the relevance of the newly developed MOAT tool in practice
Claire Thompson on being a leading woman in science
Ian Rudd on the new "Scottish pharmacotherapy service" and pharmacy in the Highlands
Emma Davies on bullying in pharmacy, Brexit and Johnny's lack of leadership training
Gregory Lawton on pharmacy technicians yesterday, today and tomorrow
PDA reveal early plans for outcome based community pharmacy pilot in Dudley
Podcast: CwPAMS - A unique project to fight back global antimicrobial resistance
Professor Zaheer-Ud-Din Babar - How to write a pharmacy encyclopaedia
Dr Lawrence 'LB' Brown - What is pharmacy like in America?
Cathrine Edgeworth talks consultant pharmacists, aesthetics and CRPS
Podcast: Mark Pitt - What is the point of the Pharmacist Defence Association Union?
Podcast: Philip Galt on the opportunities for Scottish community pharmacy
Risk, dispensing errors, pharmacy and what we can learn from aviation
New Scottish community pharmacist independent prescribing course
Podcast: What is it like to be a pre-registration pharmacist in Scotland?
Pharmacy manager Amanda Smith describes knife attack
Podcast: Hospital pharmacy, non-clinical pharmacist snowflakes and bullying
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