Gavin Birchall is a pharmacist, designer and marketer who has created, led and marketed businesses at senior level and carried out the first research into the brand of pharmacy on the planet. Having spent 15 years in community pharmacy, practising in both independent and multiple owned pharmacies, Gavin has worked in academia, primary care and representation.
He was instrumental in setting up a 21 strong community pharmacy group where he was Operations and Marketing Director and Superintendent Pharmacist.
Frustrated by the lack of recognition received by pharmacy, Gavin completed research into the brand of pharmacy as part of a Masters In Graphic Design and in 2015 set up a pharmacy specialist design and marketing agency, DOSE Design and Marketing Ltd, to support pharmacies to present and promote themselves more effectively. Gavin and his associates now support a range of clients in community pharmacy and beyond.
On the podcast, we had a wide-ranging conversation about pharmacy now and into the future. I asked Gavin the following questions:
The potential legal ramifications of pharmacies using volunteers
Andrea James on the legal impact of COVID-19 on pharmacy
Professor Zubin Austin on what it means to be a pharmacist
What can pharmacists learn from this tragic propranolol overdose?
Delving into the detail of NHS Pharmacy First with Matt Barclay
Future pharmacy podcast: Will pharmacists be replaced by technology?
The art of automation in community pharmacy
Do pharmacists make too many dispensing errors?
The entrepreneurial pharmacist who was inspired to start her own business
Time to highlight the unspoken misery of the HRT shortages
Dr Ollie Hart on being a PCN Clinical Director, the importance of patient activation and why coaching is so important in pharmacy
How a communication error and subsequent medication mix up led to the death of a patient
Mental health pharmacist Dolly Sud on community pharmacy, research golden nuggets and why you should support the College of Mental Health Pharmacy
Miles Briggs MSP on workforce pressures, pharmacy first and looking to the future by investing in Scottish pharmacy
Emma and Johnny discuss being failed medics, barefoot doctors, record access, pharmacy politics, leadership, credentialing, Twitter spats, bullying and Brexit
NAWP President on the gender pay gap, snowy white peaks, the PDA and the future of women in pharmacy
The pharmacists running 30 half marathons in 30 days
Talking pharmacy business with PharmaDoctor CEO Graham Thoms
Secrets from a pharmacist on the front line
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