Joining me today is Dean Graziosi, a New York Times Bestseller, entrepreneur, real estate expert, and speaker. His most recent book, Millionaire Success Habits and his podcast of the same title has inspired and given action to millions of people worldwide. He and Tony Robbins teamed up and launched the Knowledge Business Blueprint. In this interview, Dean and I will talk about how to use books to build a knowledge-based business, and how Dean has accomplished this goal with his own books.
With dyslexia, Dean has had trouble and has struggled with reading his entire life. “I had never read a book cover to cover, and I was terrible at writing.” However, in 2005, he decided to write his first book to clear someone’s mindset to get the sales results they want. He wanted this book to be a tool in which the reader could use to achieve their dreams. Totally Fulfilled was this book - the first book published by Dean.
When he finished his book, he hired an editor who he was excited to work with. After sending over his manuscript, she called him and said, “Dean, there are certain rules to writing a book, and you can break a few of those rules, but you broke every single one of them!”. She advised him to rewrite his book, and, with this information, almost decided to delete his entire idea and throw it into the trash.
At this point, he hired another editor and asked her to clean up his book. She did, and when his book released, it hit the New York Times Bestseller list in four weeks! Dean suggests if you know your topic, and it’s from your heart, go out and share your knowledge and passion in your book.
Dean recommends overdelivering on your value, with your first two upsells, then sell the big ticket item. People will be excited to purchase your big ticket item because they will expect you to deliver great value.
Listen in to find why your mindset is a pivotal element in creating a book, why writing a book can make a significant impact in your life, and why you should extract marketing pieces from your book. Learn what Dean is doing now to move thousands of books a day, and how books bring out the essence of the author, and why writing an excellent book gives you a level of credibility.
Show Notes
[01:48] The why and how of Dean’s first publication. [03:25] Even though Dean knew nothing of writing a book, he moved forward with his idea of publishing his own book. [05:25] What marketing tactics took Dean’s book to New York Times Best Seller list. [07:21] Choose a topic that speaks from your soul. [11:40] Going on a journey with a book and getting intangible and tangible value from a book. [14:29] How Dean brought back his old marketing model to sell his books. [16:53] Why one particular message resonated with Dean’s market so well. [21:47] How to break the noise and do away with flashy get rich quick sales. [24:55] Overdeliver on your first two upsells to provide a high-ticket item your customers will want to purchase. [27:41] How Tony ties in KBD launcher with his book sales. [29:40] Using outcome journaling based on getting yourself into flow state. [32:00] Finding mentors and trainers when you purchase a book.Links and Resources
Visit Self Publishing School Online SPS Free Training Course Circle of Profit Designs for Health on the Web Visit Dean on the Web Get Millionaire Success Habit for Free!SPS 188: Turning Your Book Into A Viral TED Talk & Speaking Career with Dr. Guy Winch
SPS 187: Affiliate Marketing For Authors with “The Affiliate Guy” Matt McWilliams
SPS 186: Contagious; How To Make Your Book Catch On & Go Viral with Jonah Berger
SPS 185: Writing Great Fables & Discovering Your “Working Genius” with Patrick Lencioni
SPS 184: From Pastor To Author & Podcaster; Writing For Church Leaders with Carey Nieuwhof
SPS 183: Writing A “Hybrid” Memoir & Taking The Unconventional Path with Mary Lawless Lee
SPS 182: Real & Raw Writing About Tough Experiences With Dave Hollis
SPS 181: Ghostwriters, Buying Back Book Rights From Your Publisher & Becoming A Successful Speaker with Grant Baldwin
SPS 180: A Scientist & A Copywriter Walk Into A Bar… (80/20 Sales & Marketing Overview) with Perry Marshall
SPS 179: Ads For Authors- Selling Books & Growing Your Business Using Ads with Nicholas Kusmich
SPS 178: Sales Skills That Will Help You Sell More Books with C. Lee Smith
SPS 177: Growing Your Ministry And Faith Based Business Using A Book with Jonathan Hardy
SPS 176: Poetry, Creativity, Memes, & Art- Channeling These Talents Into A Great Book with James McCrae
SPS 175: Simple Money, Rich Life - Behind the Scenes Of My Successful Book Launch with Bob Lotich
SPS 174: The Wise Investor: Using A Business Fable To Stand Out In A Crowded Market with Rich Fettke
SPS 173: Growing Your Real Estate Empire & Raising Private Money Using A Book with Matt Faircloth
SPS 172: Writing On Medium To Sell More Books & Grow Your Email List with Ayodeji Awosika
SPS 171: How To Write Useful Books That Help Readers & Sell Well with Rob Fitzpatrick
SPS 170: Growing Your Corporate Speaking & Consulting Business Using A Book with Brenda Bence
SPS 169: How To Make Your Next Book More Successful Than All Of Your Previous Books with Tony & Alisa DiLorenzo
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