Joining me today is Dean Graziosi, a New York Times Bestseller, entrepreneur, real estate expert, and speaker. His most recent book, Millionaire Success Habits and his podcast of the same title has inspired and given action to millions of people worldwide. He and Tony Robbins teamed up and launched the Knowledge Business Blueprint. In this interview, Dean and I will talk about how to use books to build a knowledge-based business, and how Dean has accomplished this goal with his own books.
With dyslexia, Dean has had trouble and has struggled with reading his entire life. “I had never read a book cover to cover, and I was terrible at writing.” However, in 2005, he decided to write his first book to clear someone’s mindset to get the sales results they want. He wanted this book to be a tool in which the reader could use to achieve their dreams. Totally Fulfilled was this book - the first book published by Dean.
When he finished his book, he hired an editor who he was excited to work with. After sending over his manuscript, she called him and said, “Dean, there are certain rules to writing a book, and you can break a few of those rules, but you broke every single one of them!”. She advised him to rewrite his book, and, with this information, almost decided to delete his entire idea and throw it into the trash.
At this point, he hired another editor and asked her to clean up his book. She did, and when his book released, it hit the New York Times Bestseller list in four weeks! Dean suggests if you know your topic, and it’s from your heart, go out and share your knowledge and passion in your book.
Dean recommends overdelivering on your value, with your first two upsells, then sell the big ticket item. People will be excited to purchase your big ticket item because they will expect you to deliver great value.
Listen in to find why your mindset is a pivotal element in creating a book, why writing a book can make a significant impact in your life, and why you should extract marketing pieces from your book. Learn what Dean is doing now to move thousands of books a day, and how books bring out the essence of the author, and why writing an excellent book gives you a level of credibility.
Show Notes
[01:48] The why and how of Dean’s first publication. [03:25] Even though Dean knew nothing of writing a book, he moved forward with his idea of publishing his own book. [05:25] What marketing tactics took Dean’s book to New York Times Best Seller list. [07:21] Choose a topic that speaks from your soul. [11:40] Going on a journey with a book and getting intangible and tangible value from a book. [14:29] How Dean brought back his old marketing model to sell his books. [16:53] Why one particular message resonated with Dean’s market so well. [21:47] How to break the noise and do away with flashy get rich quick sales. [24:55] Overdeliver on your first two upsells to provide a high-ticket item your customers will want to purchase. [27:41] How Tony ties in KBD launcher with his book sales. [29:40] Using outcome journaling based on getting yourself into flow state. [32:00] Finding mentors and trainers when you purchase a book.Links and Resources
Visit Self Publishing School Online SPS Free Training Course Circle of Profit Designs for Health on the Web Visit Dean on the Web Get Millionaire Success Habit for Free!SPS 109: How To Sell More Books & Make A Full Time Living As A Non-Fiction Author with Scott Allan
SPS 108: Giftology, “Love Bombs”, And Why I Have A $250 Book with John Ruhlin (Using Your Book To Build Relationships & Get Referrals)
SPS 107: How To Write A Perennial Bestseller If You're "Not A Writer" with Dr. Henry Cloud (The Real Secret To Selling 20 Million Copies)
SPS 106: Hybrid Publishing 101, Audible Originals, And Why You Should Focus On Audiobooks with Phil Jones (Exactly What To Say To Get People To Buy & Read Your Book)
SPS 105: Using Partnership Marketing To Sell Books, Change Lives, And Grow Your Business with Pedro Mattos (An Immigrant's Guide To Affiliate Marketing)
SPS 104: How To Create A 1 Page Marketing Plan For Your Book with Allan Dib
SPS 103: Using Books & Thought Leadership To Grow My 200 Person Marketing Agency with Robert Glazer
SPS 102: How To Write A Memoir That Actually Sells Copies (Without Being Famous) with Justin & Alexis Black
SPS 101: Relationships, Radio, And 3 Ring Binder Books: Create A Life You Love & Sell Generate Millions In Revenue with Dan Miller
SPS 100: The "Duct Tape Marketing" Book Launch: Sell More Books & Get More Referrals with John Jantsch (And How To Negotiate Your Publishing Contract)
SPS 099: 8 Figures Ecommerce Empire: How I Sold 1 Million+ Journals & Planners (And How To Create GREAT Products) with Cathryn Lavery
SPS 098: How I Wrote & Launched 6 NYT Bestsellers...And What I'm Doing Differently With My Newest Book with Jon Acuff
SPS 097: Crush It With Challenges: Launch Bigger, Sell More Books, And Grow Your Business with Pedro Adao
SPS 096: Launching My First Traditionally Published Book Using What I Learned Self Publishing Books & Journals with John Lee Dumas (And How I Negotiated a $350k Advance)
SPS 095: The Five Love Languages: Behind The Scenes Of The Book, The Series, And Selling 15 Million Copies with Gary Chapman
SPS 094: YouTube Secrets: Using YouTube To Sell 2k Copies/Month & Get 1,000+ Reviews On Your Book with Sean Cannell
SPS 093: Permission To Prosper: A Faith-Based & Copywriting Approach To Sell More Books & Grow Your Business with Ray Edwards
SPS 092: Using Books To Start Multiple 7 Figure Companies (And How I Sold 700k Copies Of 1 Book) with Mike Michalowicz
SPS 091: Publishers Hate Him! Thinking Like An Agent & Getting Publishers To Compete To Give You A Massive Book Deal with Nathan Latka
SPS 090: How I Sold 25k Copies Of A $37 Ebook That Isn't Even On Amazon (And Using Copywriting To Sell Books) with Sean Vosler
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