Your Digital Marketing Coach with Neal Schaffer
Business:Marketing
Regardless of whether we personally like Facebook or not, it is still one of the biggest players in social media and its presence cannot be ignored.
While this episode gives you some organic Facebook marketing advice as well, most businesses use Facebook as a pay-to-play platform and reap the benefits of doing so.
You're probably already running campaigns on Facebook, but I am hoping that you can find a few things to focus on from this episode.
Key Highlights
[02:30] Facebook Statistics
[04:12] Don't Give Up On Facebook
[04:55] Ways Savvy Businesses Are Using Facebook
[07:30] Why Facebook Is Still the Preferred Place for Marketers to Run Paid Ads
[10:44] 3 Main Campaigns Most My Clients Use for Different Purposes
[12:22] Different Ways of Leveraging Audiences
[16:22] Narrowing Target Audience
[17:31] Leveraging Custom Audiences
[18:49] Facebook Ad Library
[20:59] Think Mobile First
[21:59] Speak to Pain Points and Emotions
[23:11] Consider Coupons
[24:44] Leverage User-Generated & Influencer-Generated Content
[26:04] Test Different Ad Formats
[27:44] Create Ad Funnels
[29:28] Always Perform AB Testing
Notable Quotes
Links Mentioned:
Learn More:
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Why Understanding Your Audience's Pain Point is the Secret to Digital Success [Mitchell Levy Interview]
Influencer Marketing for Search Engine Optimization: Building Backlinks for SEO
How Networking Helps You Scale Your Business [Philip VanDusen Interview]
How to Optimize Your Content Publishing on Your Blog and Social Media
Why Every Entrepreneur Should Publish a Book [Josh Steimle Interview]
The What, Why, and How of Podcasting
WHY You Need to and HOW to RESET Your Marketing TODAY [Jay Baer Interview]
The 11 Blogging Mistakes Your Business Might Be Making
Corona Marketing - What Marketers Need To Know Now [Joe Pulizzi Interview]
Why I am Investing Time in Being Interviewed on 100 Different Podcasts
How to Rethink Innovation to Grow Your Business [Carla Johnson Interview]
My Guide to Help You Maximize LinkedIn for Your Business
Navigating the Marketer's World of Constant Change: How to Thrive During a Pandemic [Ken Fitzpatrick Interview]
How to Gain More Experience - and Yield More Influence - in Social Media
Why Earned Media is More Important Than Ever During a Pandemic [Valerie Christopherson Interview]
How to Leverage Your Employees as Influencers
What You Need to Do Today to be Successful on Instagram [Ace the Gram Interview]
How to Gain Clear Visibility into Your Digital and Social Media Marketing Activities
The Many Ways to Become an Influencer Today [John Lee Dumas Interview]
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