Your Digital Marketing Coach with Neal Schaffer
Business:Marketing
Regardless of whether we personally like Facebook or not, it is still one of the biggest players in social media and its presence cannot be ignored.
While this episode gives you some organic Facebook marketing advice as well, most businesses use Facebook as a pay-to-play platform and reap the benefits of doing so.
You're probably already running campaigns on Facebook, but I am hoping that you can find a few things to focus on from this episode.
Key Highlights
[02:30] Facebook Statistics
[04:12] Don't Give Up On Facebook
[04:55] Ways Savvy Businesses Are Using Facebook
[07:30] Why Facebook Is Still the Preferred Place for Marketers to Run Paid Ads
[10:44] 3 Main Campaigns Most My Clients Use for Different Purposes
[12:22] Different Ways of Leveraging Audiences
[16:22] Narrowing Target Audience
[17:31] Leveraging Custom Audiences
[18:49] Facebook Ad Library
[20:59] Think Mobile First
[21:59] Speak to Pain Points and Emotions
[23:11] Consider Coupons
[24:44] Leverage User-Generated & Influencer-Generated Content
[26:04] Test Different Ad Formats
[27:44] Create Ad Funnels
[29:28] Always Perform AB Testing
Notable Quotes
Links Mentioned:
Learn More:
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New Year New Digital Marketing: 10 Marketing Channels to Launch (or Relaunch) in 2022
New Year New Digital Marketing: 10 Things to Invest Your Marketing Budget in in 2022
How Influencer Gifting Can Build Your Business [Mike Baddeley Interview]
What is The Creator Economy, and What Is Its Relationship to Influencer Marketing?
Why Video Ads in Social Media Convert Better Than Anything Else [Lauren Schwartz Interview]
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Digital Marketing Magic for Nonprofits - and For Profits [Beth Hammock Interview]
What is a Fractional CMO? And How Can One Help My Digital Marketing?
Why the Future of Content Marketing Isn't What You Think [Georgios Chasiotis Interview]
What Does a Successful B2B Digital Marketing Program Look Like? [Andrew Smith Interview]
Should You Niche Down or Become a Generalist with Your Digital Marketing? My Answer Might Surprise You!
Best Practices in Leveraging Affiliate Marketing for Your Business [Kyle Kostechka Interview]
Why I Am Doubling Down on Blogging - and Why You Should, Too
How to Measure Success in Influencer Marketing [Sanna Ödmark Interview]
What Marketers and Entrepreneurs Need to Understand about Protecting Their Brands [Bao Tran Interview]
What is the Future of Social Media Marketing in 2022? Here's My Take - and Advice for You
The ONE and ONLY Tool You Need for One Popular Social Media Platform is __________? [Melissa Megginson Interview]
Why Digital and Experimenting Go Hand in Hand
Why and How Online Business Success Often Comes Down to Relationships That You Must Build [The Product Boss Interview]
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