Your Digital Marketing Coach with Neal Schaffer
Business:Marketing
Regardless of whether we personally like Facebook or not, it is still one of the biggest players in social media and its presence cannot be ignored.
While this episode gives you some organic Facebook marketing advice as well, most businesses use Facebook as a pay-to-play platform and reap the benefits of doing so.
You're probably already running campaigns on Facebook, but I am hoping that you can find a few things to focus on from this episode.
Key Highlights
[02:30] Facebook Statistics
[04:12] Don't Give Up On Facebook
[04:55] Ways Savvy Businesses Are Using Facebook
[07:30] Why Facebook Is Still the Preferred Place for Marketers to Run Paid Ads
[10:44] 3 Main Campaigns Most My Clients Use for Different Purposes
[12:22] Different Ways of Leveraging Audiences
[16:22] Narrowing Target Audience
[17:31] Leveraging Custom Audiences
[18:49] Facebook Ad Library
[20:59] Think Mobile First
[21:59] Speak to Pain Points and Emotions
[23:11] Consider Coupons
[24:44] Leverage User-Generated & Influencer-Generated Content
[26:04] Test Different Ad Formats
[27:44] Create Ad Funnels
[29:28] Always Perform AB Testing
Notable Quotes
Links Mentioned:
Learn More:
How to Create Content That Ranks on Search [Neil Sheth Interview]
Is Your Content Aligned with Your Business? Introducing Your Digital Marketing Coach Podcast
Virtual Summits: Why and How to Launch Your First One and the Newbie Mistakes to Avoid [Rob Gelb Interview]
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How to Launch, Grow and Strategically Use Podcasting to Grow Your Business [Luis Diaz Interview]
How To Digitally Transform Your Personal Branding - and Yourself [Khaled ElAhmad Interview]
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How to Go from Content Ideas to SEO Results Faster and Easier [Bill King @ Frase Interview]
Paid Social Media Advertising & Influence: What You Need to Know
How to Use Influencers to Promote Your Business [Tom Augenthaler Interview]
The Unique Relationship between Employer Branding, Employee Advocacy, Personal Branding - and Almost Everything Else in Marketing
7 Steps to a Million Dollar Virtual Event [Liam Austin Interview]
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Redefining Social Media Content Measurement and Strategy [James Creech Interview]
13 Actionable Tips to Maximize Your YouTube Influence
How to Maximize Your Impact on Social With Video [Kate Skavish Interview]
How to Strategically Create Your Library of Content in One Year
5 Creative Ways to Set Up Your B2B Sales Team for Success [Pam Didner Interview]
What Leaders Need to Know about Leveraging Influence
SEO & Social Media: Your One-Two Punch [Stephan Spencer Interview]
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