To realize their fundamental mission of developing and delivering learning products and services, learning businesses need revenue. Along with direct-to-learner fees for enrollments and registrations, sponsorship dollars are often a key part of that revenue equation.
In this episode of the Leading Learning Podcast, co-host Jeff Cobb talks with Bruce Rosenthal. Bruce helps organizations create sponsorships and partnerships that increase revenue and value for all stakeholders.
Jeff and Bruce talk about sponsorship versus partnership; the importance of thinking of “partner” as both noun and verb; why logos, visibility, and recognition are no longer a compelling value proposition; the growing emphasis on ROI and other trends in sponsorship; and COVID’s longtail impact on how sponsors engage.
Show notes and a downloadable transcript are available at https://www.leadinglearning.com/episode399.
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207: Creating Conferences That Work with Adrian Segar
206: 5 Key Aspects of Getting a High Return on Your LMS Investment
205: Spanning Leadership and Learning with Dr. Wanda Wallace
204: A Human-Centered Approach to Technology and Learning with Kate O’Neill
203: 7 Metalearning Moves to Empower Lifelong Learning
202: Showing Your Work with Jane Bozarth
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200: The Whys and Wheres of Leading Learning
199: The Surprising Truth About Human Behaviors and Learning with Daniel H. Pink
198: Leading Ultralearning with Scott H Young
197: Creating Leverage in the Learning Business
196: The Limitless Power of Credentials with Adrienne and Keith Segundo of Limitless ASR
195: Leading a Lifelong Learning Institute with Chris McLeod of OLLI
194: Revisiting Adult Learning Theory
193: Online Learning and the Future of Education with Ray Schroeder
192: Talking Workforce Development with Scott Wiley of OSCPA
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