To realize their fundamental mission of developing and delivering learning products and services, learning businesses need revenue. Along with direct-to-learner fees for enrollments and registrations, sponsorship dollars are often a key part of that revenue equation.
In this episode of the Leading Learning Podcast, co-host Jeff Cobb talks with Bruce Rosenthal. Bruce helps organizations create sponsorships and partnerships that increase revenue and value for all stakeholders.
Jeff and Bruce talk about sponsorship versus partnership; the importance of thinking of “partner” as both noun and verb; why logos, visibility, and recognition are no longer a compelling value proposition; the growing emphasis on ROI and other trends in sponsorship; and COVID’s longtail impact on how sponsors engage.
Show notes and a downloadable transcript are available at https://www.leadinglearning.com/episode399.
192: Talking Workforce Development with Scott Wiley of OSCPA
191: The 4 Ps of Marketing of Marketing Your Learning Business
190: Designing Smarter Learning Experiences with Connie Malamed
189: Working the Nine Shift with Bill Draves of LERN
188: Maximizing Learning with Mindset
187: Learning Out Loud with Michelle Ockers
186: Venturing into the EdTech Market with Ian Chiu
185: Revisiting the Learning Revolution
184: A Generational – and Practical – View of Learning with Michelle Ryan
183: Making Conferences Learningful with Nancy Bacon and Mark Nilles
182: Reach, Revenue, and Impact
181: Getting Curious About Curiosity with Francesca Gino
180: Cultivating Communities with Rachel Happe of Community Roundtable
179: Pricing Educational Products
178: Putting Foresight - and Artificial Intelligence - First with Jeff De Cagna – Part II
177: Putting Foresight - and Artificial Intelligence - First with Jeff De Cagna
176: 5 Big Takeaways from Traffic and Conversion 2019
175: Leading Transformational Change with Greg Satell
174: Network Leadership with Jane Wei-Skillern
173: The Impact of Artificial Intelligence on Learning Businesses
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