To realize their fundamental mission of developing and delivering learning products and services, learning businesses need revenue. Along with direct-to-learner fees for enrollments and registrations, sponsorship dollars are often a key part of that revenue equation.
In this episode of the Leading Learning Podcast, co-host Jeff Cobb talks with Bruce Rosenthal. Bruce helps organizations create sponsorships and partnerships that increase revenue and value for all stakeholders.
Jeff and Bruce talk about sponsorship versus partnership; the importance of thinking of “partner” as both noun and verb; why logos, visibility, and recognition are no longer a compelling value proposition; the growing emphasis on ROI and other trends in sponsorship; and COVID’s longtail impact on how sponsors engage.
Show notes and a downloadable transcript are available at https://www.leadinglearning.com/episode399.
153: Making the Business Case for Investing in Your Learning Business
152: Digging into Digital Strategy with KiKi L’Italien
151: Designing Innovative Learning Environments with Dr. Bucky Dodd
150: 10 Years and 150 Episodes
149: Becoming the Knowledge Worker with Jerel Bonner
148: Debunking Learning Myths with Clark Quinn
147: Leveraging the Learning Business Maturity Model
146: ABA’s MOCA Minute with Dr. Deborah Culley
145: Education as Platform and Community with Ken Parker and Jae Strickland
144: The 4-Part Formula for Selling Education
143: Tapping Into Educational Data Mining and Learning Analytics with Ryan Baker
142: Personalized Lifelong Learning for All with Lauren Della Bella and Dick Thomas
141: The 5th C of the Learning Business Landscape
140: Getting Conscious About Bias with Howard Ross and Shilpa Alimchandani
Technology, Meetings, and Learning with Corbin Ball
The 4 Cs of the Current Learning Landscape
Exploring the Future of Education with Bernard Bull
Building Interactive, Fun, and Effective e-Learning with Michael Allen
Virtual Conference Tips and Insights
Microcredentials and Mentoring with Veronica Diaz
Create your
podcast in
minutes
It is Free
The emPOWERed Half Hour
NABOR® TALKS
U.S Property Podcast
Aligned Money Show
The Ramsey Show
Planet Money