Duct Tape Marketing? What is it? And how can it help you sell more books? Today I talk with John Jantsch about why you should be looking for marketing strategies...NOT tactics.
We also talk about:
-where you should start with the marketing strategy for your book
-tips for picking a traditional publisher, how to negotiate your publishing contract, and why it often makes sense to self publish instead
-his book The Referral Engine...and how to use a book to generate more referrals / grow your speaking
-what he learned from doing 300 podcast interviews to promote his book
John is a down to earth guy with great advice about the marketing fundamentals. If you're looking for down to earth marketing advice for your book...look no further! I hope you enjoy this episode.
SPS 008: Creating a Thriving Business, Blog, and Raving Fans with Ruth Soukup
SPS 007: How to Turn Pro as a Writer with Jeff Goins
SPS 006: Hustling My Way to 4 NYT Bestselling Books with Gary Vaynerchuk
SPS 005: Lessons Learned from The Secret, Chicken Soup, Abundance Now, and a Guinness World Record Setting Book with Lisa Nichols
SPS 004: How to Self-Publish Your Way to #1 on the Amazon & USA Today National Bestseller Lists with Ryan Levesque
SPS 003: Using a Book to Sell More Software & Information Products with Russell Brunson
SPS 002: Using the One Thing & Time Blocking to Finally Write Your First Book with Jay Papasan
SPS 001: Getting Noticed in a Noisy World with Your First Book, with Michael Hyatt
SPS 000: Introduction to Self-Publishing School Podcast
Create your
podcast in
minutes
It is Free
The emPOWERed Half Hour
NABOR® TALKS
U.S Property Podcast
Aligned Money Show
The Ramsey Show
Planet Money