Sound Bites A Nutrition Podcast
Health & Fitness:Nutrition
Global communications consultancy Ketchum recently published a wide-ranging research study on the attitudes and beliefs of Gen Z about food. The report, “The Gen Z Say/Eat Gap,” expands on Ketchum’s legacy of food insights, intelligence and landmark research and provides guidance for food companies and communicators on how to connect with Gen Z successfully. Ketchum’s research also looked at Gen Z RDs and nutrition students and identified differences in motivations, preferences and behaviors of Gen Z RDs and nutrition students compared with other generations of nutrition professionals. Ketchum's report "Tomorrow's Dietitian: A First Look at Gen Z RDs" offers a preliminary look at 10 different areas that are important considerations for nutrition professionals across a wide range of professional settings.
Tune into this episode to learn about:
· Gen Z consumer insights
o the “say/eat” gap and factors that influence purchase decisions
o why Gen Z feels pressured about their food choices and the sources of pressure
o what leads to negative emotions about food
o if they are cooking differently from their parents
o if their childhood diet impacts their current eating pattern
· Gen Z RD insights
o career motivations
o their interest (or lack thereof) in diet culture, plant-based and culinary nutrition
o what earns their trust
o generational tension and shared concerns
· tips for communicating nutrition to Gen Z audiences
· the RD’s SciVantage and 3 steps to a productive conversation
· how to get more information and access the full report
Full shownotes, transcript and resources at: https://soundbitesrd.com/257
073: Fertility, Pregnancy & the “Fourth Trimester” – Elizabeth Ward
072: Food Cults – Robyn Flipse
071: Healthy Aging – Dr. Michael Roizen
070: Diet-Free Living – Beth Rosen
069: Nature’s Super Grain: Sorghum – Lauren Harris-Pincus & Doug Bice
068: Peanut Allergy Prevention – Sherry Coleman Collins
067: The Turkey Opportunity – Farmer Gary Cooper & Chef Dan Phalen
066: Living Well with Diabetes – Amy Myrdal Miller
065: The Gluten-Free Guru – Shelley Case
064: A Hopeful Story: Early Action is Key in Diabetes – Hope Warshaw
063: How and Why We Eat: A Food Ethnographer’s Insight – June Jo Lee
062: A 3 Year Diaversary Discussion – My Niece Carmel
061: Food Truths from Farm to Table – Michele Payn
060: Diabetes EVERY Day – Toby Smithson
059: The (Re) Purpose of Food – Judy Barbe
058: What’s Trending in Nutrition – Jenna A. Bell
057: Family. Food. Fiesta. – Sarah Koszyk
056: Eating Beyond the Headlines – Neva Cochran
055: The Road to Monsanto – Milton Stokes
054: Is Stress ‘Eating’ You? – Susan Mitchell
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