Sound Bites A Nutrition Podcast
Health & Fitness:Nutrition
Global communications consultancy Ketchum recently published a wide-ranging research study on the attitudes and beliefs of Gen Z about food. The report, “The Gen Z Say/Eat Gap,” expands on Ketchum’s legacy of food insights, intelligence and landmark research and provides guidance for food companies and communicators on how to connect with Gen Z successfully. Ketchum’s research also looked at Gen Z RDs and nutrition students and identified differences in motivations, preferences and behaviors of Gen Z RDs and nutrition students compared with other generations of nutrition professionals. Ketchum's report "Tomorrow's Dietitian: A First Look at Gen Z RDs" offers a preliminary look at 10 different areas that are important considerations for nutrition professionals across a wide range of professional settings.
Tune into this episode to learn about:
· Gen Z consumer insights
o the “say/eat” gap and factors that influence purchase decisions
o why Gen Z feels pressured about their food choices and the sources of pressure
o what leads to negative emotions about food
o if they are cooking differently from their parents
o if their childhood diet impacts their current eating pattern
· Gen Z RD insights
o career motivations
o their interest (or lack thereof) in diet culture, plant-based and culinary nutrition
o what earns their trust
o generational tension and shared concerns
· tips for communicating nutrition to Gen Z audiences
· the RD’s SciVantage and 3 steps to a productive conversation
· how to get more information and access the full report
Full shownotes, transcript and resources at: https://soundbitesrd.com/257
053: Around the Table – Bonnie Taub-Dix
052: Do M.O.R.E. with Dinner 4 – Melissa and Sarah
051: Healthy Kitchen Hacks & MORE – Deanna Segrave-Daly
050: Family Mealtime Matters – Jill Castle
049: Happiness, Habits & Health – Gretchen Rubin
048: Create Your Recipe for a Nourishing Life – Jen Haugen
047: Family Meals Month - Susan Borra
046: A Researcher’s Perspective & Passion for Nutrition – Taylor Wallace
045: The Science of Nutrition & The Art of Good Food – Toby Amidor
044: What Are High School Health Teachers Telling Our Kids? – Andrew Milne
043: The Surprising Truth About Sustainable Agriculture – Jack A. Bobo
042: Kitchen Confidence & Mindful Eating – Sarah-Jane Bedwell
041: Protein Powered Breakfasts – Lauren Harris-Pincus
040: The Truth About Dairy – Carla Wardin
039: Protein & Exercise: Partners in Successful Aging – Stuart Phillips
038: Do M.O.R.E. with Dinner 3 – Melissa and Sarah
037: A Fair & Balanced Take on GMOs – Greg Jaffe
036: Clean Eating – Michelle Dudash
035: Arsenic & Rice - Dr. Claire Chehrazi
034: Treat Health More Like Wealth – Dr. David Katz
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