Sound Bites A Nutrition Podcast
Health & Fitness:Nutrition
Global communications consultancy Ketchum recently published a wide-ranging research study on the attitudes and beliefs of Gen Z about food. The report, “The Gen Z Say/Eat Gap,” expands on Ketchum’s legacy of food insights, intelligence and landmark research and provides guidance for food companies and communicators on how to connect with Gen Z successfully. Ketchum’s research also looked at Gen Z RDs and nutrition students and identified differences in motivations, preferences and behaviors of Gen Z RDs and nutrition students compared with other generations of nutrition professionals. Ketchum's report "Tomorrow's Dietitian: A First Look at Gen Z RDs" offers a preliminary look at 10 different areas that are important considerations for nutrition professionals across a wide range of professional settings.
Tune into this episode to learn about:
· Gen Z consumer insights
o the “say/eat” gap and factors that influence purchase decisions
o why Gen Z feels pressured about their food choices and the sources of pressure
o what leads to negative emotions about food
o if they are cooking differently from their parents
o if their childhood diet impacts their current eating pattern
· Gen Z RD insights
o career motivations
o their interest (or lack thereof) in diet culture, plant-based and culinary nutrition
o what earns their trust
o generational tension and shared concerns
· tips for communicating nutrition to Gen Z audiences
· the RD’s SciVantage and 3 steps to a productive conversation
· how to get more information and access the full report
Full shownotes, transcript and resources at: https://soundbitesrd.com/257
111: The Untold History of MSG & Umami – Sarah Lohman
110: The Sweet Life: Diabetes, Sweeteners & Culinary Applications – Amy Myrdal Miller
109: What Truly Matters: A Closer Look at 10 Health Behaviors – Dr. Vineet Nair
108: Critical Thinking & Behavior Change - Dr. Jason Riis
107: Industry Funding, Sci Comm & Dr. Oz - Dr. Taylor Wallace
106: Meal Planning & Prep - Toby Amidor & Jessica Levinson
105: Alcohol & Your Health - Ginger Hultin
104: Cow Gas, Upcycling & Beef Sustainability - Dr. Sara Place
103: Talking Trash (Food Waste) – Dr. Joan Salge Blake
102: Stevia, Umami & The Cowboy Ninja – Dr. Keith Ayoob
101: Seafood & Sustainable Aquaculture – Egil Sundheim
100: Communicating Science in a Modern Media Environment – Dietram Scheufele
099: The Supermarket ‘Shopportunity’ for Dietitians and Consumers – Shari Steinbach
098: Digging Into Soil Health, Weed Control & Glyphosate - Jennie Schmidt
097: Produce and Pesticides in Perspective – Teresa Thorne
096: A Generational Approach to Diabetes (& Low Calorie Sweeteners) – Toby Smithson
095: Boys & Body Image – Heather Mangieri & Amy Reed
094: The (Whole) Truth About Grains - Julie Miller Jones
093: Learn, Connect, Engage: Peer Support Communities
092: Celebrities, Pop Culture & Pseudoscience - Timothy Caulfield
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