Sound Bites A Nutrition Podcast
Health & Fitness:Nutrition
Global communications consultancy Ketchum recently published a wide-ranging research study on the attitudes and beliefs of Gen Z about food. The report, “The Gen Z Say/Eat Gap,” expands on Ketchum’s legacy of food insights, intelligence and landmark research and provides guidance for food companies and communicators on how to connect with Gen Z successfully. Ketchum’s research also looked at Gen Z RDs and nutrition students and identified differences in motivations, preferences and behaviors of Gen Z RDs and nutrition students compared with other generations of nutrition professionals. Ketchum's report "Tomorrow's Dietitian: A First Look at Gen Z RDs" offers a preliminary look at 10 different areas that are important considerations for nutrition professionals across a wide range of professional settings.
Tune into this episode to learn about:
· Gen Z consumer insights
o the “say/eat” gap and factors that influence purchase decisions
o why Gen Z feels pressured about their food choices and the sources of pressure
o what leads to negative emotions about food
o if they are cooking differently from their parents
o if their childhood diet impacts their current eating pattern
· Gen Z RD insights
o career motivations
o their interest (or lack thereof) in diet culture, plant-based and culinary nutrition
o what earns their trust
o generational tension and shared concerns
· tips for communicating nutrition to Gen Z audiences
· the RD’s SciVantage and 3 steps to a productive conversation
· how to get more information and access the full report
Full shownotes, transcript and resources at: https://soundbitesrd.com/257
033: The Family Dinner Project – Lynn Barendsen
032: Peruvian Superfoods Reboot - Manuel Villacorta
031: Do M.O.R.E. with Dinner #2 – Ideas & Inspiration for Meals/Recipes with Melissa and Sarah
030: Today's Dietitian Shares Top Trends for 2016 - Sharon Palmer
029: Do M.O.R.E. with Dinner – Melissa and Sarah
028: The Art & Science of Cooking – Jamila Rene
027: Reboot Your Energy! - Dr. Jo
026: The Vitamin Solution: Dr. Arielle Levitan & Dr. Romy Block
025: Both Sides of the Plate - Kirsten & Blake Angell
024: Transformational Weight Loss: What You REALLY Need to Know About Exercise - James O. Hill
023: No Nonsense Nutrition - Interview with Jamila Rene
022: The Food Sommelier - Interview with Annette Hottenstein
021: Portion Perfection- Interview with Amanda Clark
020: REBEL Against Diets - Interview with Kait Fortunato
019: Food Colors & Hyperactivity: Interview with Keith Ayoob
018: Diets Don't Work! - Interview with Keri Gans
017: A Historian's Take on Food and Food Politics - Interview with Rachel Laudan
016: Food, Farming, Flavor & Fun: Interview with Amy Myrdal Miller
015: Jennie Schmidt - The Life of a Farmer Dietitian
014: The Best Kept Diet Secret: Interview with Rosanne Rust
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