Entrepreneurial Thought Leaders
Education
In our first-ever ETL Research bonus episode, we look at one of the first empirical studies of lean startup. In a recent paper published in the Strategic Entrepreneurship Journal, researchers Michael Leatherbee and Riitta Katila find that lean startup’s emphasis on “customer discovery” — that is, directly testing business hypotheses with potential costumers during product development — does help teams converge on business ideas. They also find that MBAs are both hesitant to embrace the method and especially successful when they choose to employ it. Katila is a professor in Stanford’s Department of Management Science and Engineering and research director of the Stanford Technology Ventures Program, and Leatherbee is a professor at the Pontificia Universidad Católica de Chile as well as President of the Advisory Board for Startup Chile. In this conversation they are joined by Stanford adjunct professor Steve Blank, whose Lean Launchpad class and 2003 book The Four Steps to the Epiphany were foundational to the lean startup movement.
Chris Anderson (3D Robotics) - The Ups and Downs of a Drone Startup
Sameer Dholakia (SendGrid) - Focus On People
Leila Janah (Samasource) - Reversing Poverty By Giving People Work
Chris Gerdes (Stanford University) - Ingenuity Derived from Self-Driving Cars
Patrick Brown (Impossible Foods) - Food Fight To Turn Back Climate Change
Anne Wojcicki (23andMe) - Driving Discovery and Disruption
Amy Chang (Accompany) - Entrepreneurs Keep Pushing
Tristan Harris (Time Well Spent) - Making Technology Less Manipulative
Catherine Berman (CNote) - Embrace Your Otherness
Rich Barton (Zillow Group) - Empower People with Information
Bob Sutton (Stanford University) - How to Outwit Workplace Jerks
Sandy Jen (Honor) - The Rewards of Taking Risks
Bob Sutton (Stanford University), Patty McCord (Patty McCord Consulting) - ETL Takeover: A Taste of FRICTION
Toni Townes-Whitley (Microsoft) - The Ethics of Innovation
David Eagleman (Stanford School of Medicine) - A Brainy Approach to Innovation
Carlos Watson (Ozy Media) - Taking a Lead From Tech
Tim Kentley-Klay and Jesse Levinson (Zoox) - Self-Driving Cars for Everyone
Kevin Weil (Instagram) - Unfiltered Insights From Instagram
Olivia Fox Cabane (Author and Speaker), Judah Pollack (Riverene Leadership) - Life Hacks for Breakthrough Thinking
Debbie Sterling (GoldieBlox) - Disrupting the Pink Aisle
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