Entrepreneurial Thought Leaders
Education
In our first-ever ETL Research bonus episode, we look at one of the first empirical studies of lean startup. In a recent paper published in the Strategic Entrepreneurship Journal, researchers Michael Leatherbee and Riitta Katila find that lean startup’s emphasis on “customer discovery” — that is, directly testing business hypotheses with potential costumers during product development — does help teams converge on business ideas. They also find that MBAs are both hesitant to embrace the method and especially successful when they choose to employ it. Katila is a professor in Stanford’s Department of Management Science and Engineering and research director of the Stanford Technology Ventures Program, and Leatherbee is a professor at the Pontificia Universidad Católica de Chile as well as President of the Advisory Board for Startup Chile. In this conversation they are joined by Stanford adjunct professor Steve Blank, whose Lean Launchpad class and 2003 book The Four Steps to the Epiphany were foundational to the lean startup movement.
Brad Bao (Lime) - Innovation Driven By Sustainability
Emily Melton (Threshold) - Focus On Forward Momentum
Adam Pisoni (Abl Schools) - Let Your Customers Educate You
Tina Seelig with Steve Garrity (Hearsay Systems) and Juliet Rothenberg (DeepMind) - Find Your Superpower, Launch Your Career
Puneet Agarwal (True Ventures) - Strike the EQ/IQ Balance in Venture Capital
Manish Chandra (Poshmark) - Channeling an Adaptive Mindset
Maureen Fan (Baobab Studios) - Animating Against the Grain
Nancy Koehn (Harvard Business School), Bob Sutton (Stanford University) - Tenacious Compassion: Leading Through the Storm
Steve Vassallo (Foundation Capital) - Focus on Users to Solve Problems
Lisa Alderson (Genome Medical) - Dare to Stretch Your Boundaries
Gabriel Parisi-Amon (Nebia) - A Burnout Manifesto
Joshua Hoffman (Zymergen) - Insights of an Accidental Entrepreneur
Chip Heath (Stanford University) - How Organizations Can Win Our Hearts
Tracy Chou (Project Include) - Debugging the Brogrammer Culture
Julayne Virgil (Girls Inc.) - The Courage to Take Positive Risks
David Baszucki (Roblox) - When the Platform is Your Product
Marc Tessier-Lavigne (Stanford University) - Elements of Effective Leadership
Josh McFarland (Greylock Partners) - Answering Common Startup Questions
M. Sanjayan and Harrison Ford (Conservation International) - Scaling Sustainability
Eurie Kim (Forerunner Ventures) - How to Know if Entrepreneurship is For You
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