Entrepreneurial Thought Leaders
Education
In our first-ever ETL Research bonus episode, we look at one of the first empirical studies of lean startup. In a recent paper published in the Strategic Entrepreneurship Journal, researchers Michael Leatherbee and Riitta Katila find that lean startup’s emphasis on “customer discovery” — that is, directly testing business hypotheses with potential costumers during product development — does help teams converge on business ideas. They also find that MBAs are both hesitant to embrace the method and especially successful when they choose to employ it. Katila is a professor in Stanford’s Department of Management Science and Engineering and research director of the Stanford Technology Ventures Program, and Leatherbee is a professor at the Pontificia Universidad Católica de Chile as well as President of the Advisory Board for Startup Chile. In this conversation they are joined by Stanford adjunct professor Steve Blank, whose Lean Launchpad class and 2003 book The Four Steps to the Epiphany were foundational to the lean startup movement.
Eric Yuan (Zoom) and Santi Subotovksy (Emergence Capital) - Winning a Crowded Market
Sylvia Acevedo (Path to the Stars) - Perseverance Creates Opportunity
George Scangos (Vir Biotechnology) - Making a Difference in Biotech
Delane Parnell (PlayVS) - Extreme Focus
Shellye Archambeau (Verizon) - Taking Risks and Breaking Barriers
Adam Pisoni (Abl) - Innovating for Equity
Ann Miura-Ko (Floodgate) - Disruption and Abundance
Michael Tubbs (City of Stockton) - Change Moves at the Speed of Trust
Kevin Weil (Novi) - Improving Product Design
Amy Chang (Cisco) - Networking with Curiosity
Debbie Sterling (GoldieBlox) - Empowering Girls with STEM
Jeff Seibert (Digits) - Making Remote Work Better
Bonny Simi (JetBlue Technology Ventures) - Cultivate Creativity and Courage
Beverly Parenti & Chris Redlitz (The Last Mile) and Ray Harts (Healthy Hearts Institute) - Growing a Social Venture
Joe DeSimone (Carbon) - The Case for Convergence
Julie Zhuo (Inspirit) - How to Learn from Users
Kevin Systrom (Instagram) - How Instagram Scaled
Alexi Robichaux (BetterUp) - Uncompromising Values
Ethan Brown (Beyond Meat) - Reimagining Meat
Andy Karsner (X) - Designing for Natural Security
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