Entrepreneurial Thought Leaders
Education
In our first-ever ETL Research bonus episode, we look at one of the first empirical studies of lean startup. In a recent paper published in the Strategic Entrepreneurship Journal, researchers Michael Leatherbee and Riitta Katila find that lean startup’s emphasis on “customer discovery” — that is, directly testing business hypotheses with potential costumers during product development — does help teams converge on business ideas. They also find that MBAs are both hesitant to embrace the method and especially successful when they choose to employ it. Katila is a professor in Stanford’s Department of Management Science and Engineering and research director of the Stanford Technology Ventures Program, and Leatherbee is a professor at the Pontificia Universidad Católica de Chile as well as President of the Advisory Board for Startup Chile. In this conversation they are joined by Stanford adjunct professor Steve Blank, whose Lean Launchpad class and 2003 book The Four Steps to the Epiphany were foundational to the lean startup movement.
Miriam Rivera (Ulu Ventures) - Diverse Businesses Are Better Businesses
Michelle Zatlyn (Cloudflare) - Scaling with Resilience
Othman Laraki (Color) - It’s All About Access
Hemant Taneja (General Catalyst) - Build, Don’t Break
Aicha Evans (Zoox) - Driving Innovation
Katrina Lake (Stitch Fix) - Making Entrepreneurship More Inclusive
David Rogier (MasterClass) - Finding the Right Motivation
Vlad Tenev (Robinhood) - Weathering a Storm
Stephanie Lampkin (Blendoor) - Data-Powered Diversity
Tony Mugavero (Rad) - Hype vs. Reality in VR
Alyssa Ravasio (Hipcamp) - A New Approach to the Great Outdoors
2020 Insight: Start with Just One Thing
2020 Insight: Connecting the Dots
2020 Insight: A Lens of Racial Equity
2020 Insight: Infusing Decisions with Principles
2020 Insight: Innovating at a Distance
Sarah Friar (Nextdoor) - Building Better Online Communities
Ravi Mhatre (Lightspeed Venture Partners) - The Language of Technology
Jessica Norwood (RUNWAY) and Rodney Sampson (OHUB) - Entrepreneurship and Racial Justice
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