Has your smartphone ever beeped or vibrated to let you know that something, some piece of information or message, is waiting, just for you? Without even thinking, you read, listen to, or watch, and become completely absorbed in it. How have these pieces gained so much power over our behavior and attention? How do software companies hook us, and what can marketers learn from this phenomenon?
Today’s guest is Nir Eyal, who says today’s smartest companies have melded psychology, business, and technology into habit-forming products. Nir is the best-selling author of Hooked: How to Build Habit-Forming Products. He’s an angel investor and expert in behavioral design. He unveils some psychological principles behind some of today’s biggest and most valuable companies.
Some of the highlights of the show include:
Links:
Quotes by Nir Eyal:
AMP 201: The Problem With Ad Tech (And What Companies Should Do About It) With Richard Jones From Cheetah Digital
AMP 200: How Nonprofits Can Maximize Their Impact With Video Marketing (and Why Now is the Time to Get Started) With Doug Scott from Tectonic
AMP199: Tackling Challenges Black Entrepreneurs Face in Marketing and Business (And How Their White Colleagues Can Be Better Allies) With Muyinza Kasirye From APRT Media
AMP198: How Marketers in Financial Services Can Make Friends With Compliance and Win at Social Media With Regina DeMars From First National Bank of Omaha
AMP197: Building a Better Martech Stack By Understanding Data and the Science of Behavioral Change With Sean Doyle From FitzMartin
AMP196: Future-Proofing Your Brand For Sustained Success With David Lemley From Retail Voodoo
AMP195: The Two Things Every Remote Marketing Team Needs to Succeed (And How to Bring Them Together) With Lars Helgeson From GreenRope
AMP194: Overcoming Tough Challenges When Business is No Longer Normal With Dave Schneider From Shortlist.io
AMP193: Making Sponsorships Successful By Picking the Best Partners and Proving ROI With Ken Ungar From CHARGE
AMP192: Data-Backed Insights on COVID-19's Impact on Sales and Marketing With Jim Benton From Chorus.ai
AMP191: Harnessing the Power of Relationships to Transform Your Influencer Marketing With Magda Houalla From AspireIQ
AMP190: Scaling a Brand Competitors Can't Copy With Awesome Design and Without Breaking the Bank With Russ Perry From Design Pickle
AMP189: Driving 10X Growth With One Simple Model to Skyrocket Your App With Sean Casto From PreApps
AMP188: From Mint.com to Voy Media: How Kevin Urrutia Switched Careers and Broke Into Marketing (and You Can Too)
AMP187: Smash Creative Ruts By Building a Rock-Solid Collaborative Ideation Process With Sean Ironside From EGYM
AMP186: How to Grow Your Marketing Career With the Power of Personal Branding (And Why You Should Get Started Now) With Lachlan Kirkwood
AMP185: How to Maximize Marketing Results With Minimal Budget With Naira Perez From SpringHill Digital
AMP184: How Growth Ramp's Jason Quey Doubled a Startup's Revenue in Six Months by Creating Authentic Content
AMP183: Why B2B and Manufacturing Marketers Often Fail (And How They Can Succeed) With James Soto From Industrial Strength Marketing
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