Has your smartphone ever beeped or vibrated to let you know that something, some piece of information or message, is waiting, just for you? Without even thinking, you read, listen to, or watch, and become completely absorbed in it. How have these pieces gained so much power over our behavior and attention? How do software companies hook us, and what can marketers learn from this phenomenon?
Today’s guest is Nir Eyal, who says today’s smartest companies have melded psychology, business, and technology into habit-forming products. Nir is the best-selling author of Hooked: How to Build Habit-Forming Products. He’s an angel investor and expert in behavioral design. He unveils some psychological principles behind some of today’s biggest and most valuable companies.
Some of the highlights of the show include:
Links:
Quotes by Nir Eyal:
AMP 241: How to Make Maximum Impact With Minimal Budget Through The Power of Press Releases With Mickie Kennedy From eReleases
AMP 240: Why Marketers Need to Prioritize Content Quality Over Content Quantity Right Now With Gaetano DiNardi From Nextiva
AMP 239: How to Break Into Marketing From Another Industry and Succeed With Melissa Berrios From Melissa Berrios Consulting
AMP 238: Using the Power of Media Relations to Drive Massive Brand Growth With Megan Bennett From Light Years Ahead
AMP 237: How to Actually Leverage Social Media and SEO to Boost Your Content With Dmitry Dragilev From Criminally Prolific
AMP 236: How One Agency is Fixing Client Relationships (And How Yours Can Too) With Tyler Elliston From Right Side Up
AMP 235: How Marketing Teams Can Implement Effective Diversity, Equity, and Inclusion Strategies (And Why They Should) With Jimi Vaughn
AMP 234: How Smaller Companies Can Use Agile Marketing to Compete Against Bigger Players With Andrea Fryrear From Agile Sherpas
AMP 233: What College Students and Hiring Managers Need to Know to Make Marketing Internships Successful With Owen Piehl From CoSchedule
AMP 232: Bringing Data and Thought Leadership Together for Massive PR Wins With Amy Littleton From Kemper Lesnik
AMP 231: Making Marketing Radically Ethical and Growing Your Business the Right Way With Robin Cangie From The Empowered Freelancer
AMP 230: Bringing Data and Creativity Together to Create Better Content With Anastasia Leng From CreativeX
AMP 229: Creating ROI-Driven B2B Content Marketing Strategies That Work With Brad Smith From Wordable and Codeless
AMP 228: How CoSchedule Markets Multiple Product Lines (and How You Can Make Major Pivots With Confidence) With Nathan Ellering From CoSchedule
AMP 227: What’s Broken With Content Distribution (And How It Might Get Fixed) With Jonathan Gandolf From The Juice
AMP 226: How AI Will Make Content Marketing Better (And Why a Robot Probably Won't Steal Your Job) With Jeff Coyle From MarketMuse
AMP 225: How Marketers Can Run Successful Side Hustles With John Bonini From Databox and Some Good Content
AMP 224: How to Throw Out the Leadership Playbook and Succeed During a Crisis With Simon Berg From Ceros
AMP 223: Keeping Garbage Out of Your Data So You Can Make Better Marketing Decisions With Dan McGaw From McGaw.io
AMP 222: How CoSchedule Makes Design Magic Happen (And How You Can Too) With Tim Walker From CoSchedule
Create your
podcast in
minutes
It is Free
The emPOWERed Half Hour
Right About Now with Ryan Alford
The Marketing Secrets Show
The Agile Brand™ with Greg Kihlström
B2B Agility™ with Greg Kihlström
The Goal Digger Podcast