Your Digital Marketing Coach with Neal Schaffer
Business:Marketing
Welcome to 2022!
After reading all of those blog posts about social media and digital marketing trends for 2022, how are you going to invest your marketing budget this year?
This episode is focused on helping you find ROI from under-invested but important aspects of digital marketing in 2022, especially in consideration of recent trends.
Specifically, these 10 things that I discuss in detail on this podcast are:
Key Highlights
[02:55] First Thing To Invest Your Marketing Budget In 2022
[04:24] Ways To Be Resourceful On Your Blog
[05:08] Why Search Intent Is Critical
[06:13] Second Thing To Invest To
[07:45] Third Area: Email Marketing/Automation
[09:42] Email Marketing Tools
[10:11] Fourth Things To Invest Your Marketing Budget
[12:10] Should You Invest On Tiktok?
[14:27] The Benefit Of Collaborating With Content Creators
[16:29] Seventh Area: Employee Advocacy
[17:56] Investing On Customer Experience
[19:15] Ninth Item To Invest To
[20:13] Invest In Your Own Education
[21:55] Ways To Recreate Educational Experience
[22:16] Summary
Notable Quotes
Learn More:
ChatGPT, AI and Search Engines: My New Perspective and Advice for You
How to Get 1 Million Views on Your Instagram Reels [Travis Brown Interview]
My 42 Tools Marketing Technology Stack for 2023
How to Foster Meaningful Conversations That Engage and Move People [Minter Dial Interview]
How My Marketing - and Business - Performed in 2022
Social Media Reveals from a TikTok Influencer - Who is Also a Doctor! [Dr. Brian Boxer Wachler Interview]
It's Time to Get Serious About Short Form Video
Google Analytics 4: What You Need to Know Today [Chris Cheetham-West Interview]
Your Community is Always a Subset (of Your Potential)
Why Influencer Marketing is Your Best Marketing Investment When You Have Little Marketing Budget [Nisarg Shah Interview]
How I am Tweaking My Social Media Marketing for 2023
The New Rules for Repurposing Content in 2023 [Amy Woods Interview]
13 Influencer Marketing Trends for 2023 That You Should Know
How to Successfully Create, Launch, and Promote Your Podcast
Lessons from My Digital Entrepreneur Journey (So Far)
How to Build Your Brand by Collaborating with Content Creators [Yash Chavan Interview]
11 Takeaways from VidSummit 2022: How to Master YouTube (and YouTube Shorts)
5 Ways to Get Free Backlinks and Boost Your SEO [Sam Dunning Interview]
11 Takeaways from Content Marketing World 2022
Why Every Business Should Offer an Online Course Freebie [Alyssa Marshall Interview]
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