Competition from free and low-cost offerings is a reality for many learning businesses. But it’s also true that most learning businesses do offer—or should offer—free or low-cost options in their own portfolios. CMEpalooza offers an interesting case study to examine both for competitive insight and as a potential model to emulate.
Scott Kober and Derek Warnick produce CMEpalooza, a free biannual virtual conference for CME and CE professionals. CMEpalooza is a side gig for these fearless co-producers. By day, Derek Warnick works as a grant officer on the global medical team at Pfizer, and Scott Kober is managing director at Excalibur Medical Education.
In this episode of the Leading Learning Podcast, co-host Celisa Steele talks with return guests Scott and Derek about how COVID did—and didn’t—impact CMEpalooza and how competition does—or doesn’t—factor into their thinking. They also discuss how producing the conference provides them with invaluable market insight and how their value proposition has evolved organically over the years but has always been guided by three principles: high-quality, easy, and free.
Show notes and a downloadable transcript are available at https://www.leadinglearning.com/episode360.
253: Diversity and Disruption with Shilpa Alimchandani
252: Leading in Disruptive Times with Seth Kahan
251: Times of Disruption
250: Turning the Lens on Leading Learning Listeners
249: The Upskilling Imperative with Shelley Osborne of Udemy
248: Off-Trail and Self-Directed Learning with Blake Boles
247: Transactional to Transformational with Micène Fontaine
246: 3 Conditions of Learner Engagement
245: The Indispensable Community with Richard Millington
244: E-Learning Uncovered with Diane Elkins
243: Revisiting the Learning Business Maturity Model
242: The Adaptation Advantage with Heather McGowan
241:The Truth in Learning, Leadership, and Motivation with Matthew Richter
240: Is E-learning Effective?
239: Creating Engaging Virtual Events with Arianna Rehak
238: Pioneering the Path to Connectivism, MOOCs, and Learning Analytics with George Siemens
237: Right Price, Right Now
236: Focusing on the Future of Learning with Arlene Pietranton of ASHA
235: Good Conflict, Selling in a Crisis, and Self-Care with Liz Kislik
234: Implications of the Current Moment for the Future of Online Learning
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