Competition from free and low-cost offerings is a reality for many learning businesses. But it’s also true that most learning businesses do offer—or should offer—free or low-cost options in their own portfolios. CMEpalooza offers an interesting case study to examine both for competitive insight and as a potential model to emulate.
Scott Kober and Derek Warnick produce CMEpalooza, a free biannual virtual conference for CME and CE professionals. CMEpalooza is a side gig for these fearless co-producers. By day, Derek Warnick works as a grant officer on the global medical team at Pfizer, and Scott Kober is managing director at Excalibur Medical Education.
In this episode of the Leading Learning Podcast, co-host Celisa Steele talks with return guests Scott and Derek about how COVID did—and didn’t—impact CMEpalooza and how competition does—or doesn’t—factor into their thinking. They also discuss how producing the conference provides them with invaluable market insight and how their value proposition has evolved organically over the years but has always been guided by three principles: high-quality, easy, and free.
Show notes and a downloadable transcript are available at https://www.leadinglearning.com/episode360.
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312: Tool Talk: The Market Insight Matrix
311: Making a Difference with Learning with Debra Zabloudil
310: Talking Quality and Learning with Stephanie Mercado
309: 15 Changes in 15 Years
308: Curate, Create, Commission with Veronica Diaz
307: Global, Mobile, Digital, and Agile: Learning According to Peter O'Neil
306: Learning (or Not) at Conferences
305: Focusing on Credentialing Outcomes with J. David M. Rozsa
304: Access and Ability in Learning with Diane Elkins
303: Smart Growth with Whitney Johnson
302: Peanut Butter and Chocolate: Workforce Development and Credentials
301: Listening to the Workforce Market with ACT’s Jenna Cohen
300: Leading Learning at 300
299: Scale, Equity, and Agility in Workforce Development with Van Ton-Quinlivan
298: Unbundling the Future of Learning with UPCEA’s Jim Fong
297: The Value of Workforce Development Now
296: Measured Risk-Taking with Clare Marsch of ABA
295: The Value of Credentials Now
294: Elevating the Learntech Discussion with Tamer Ali
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