Competition from free and low-cost offerings is a reality for many learning businesses. But it’s also true that most learning businesses do offer—or should offer—free or low-cost options in their own portfolios. CMEpalooza offers an interesting case study to examine both for competitive insight and as a potential model to emulate.
Scott Kober and Derek Warnick produce CMEpalooza, a free biannual virtual conference for CME and CE professionals. CMEpalooza is a side gig for these fearless co-producers. By day, Derek Warnick works as a grant officer on the global medical team at Pfizer, and Scott Kober is managing director at Excalibur Medical Education.
In this episode of the Leading Learning Podcast, co-host Celisa Steele talks with return guests Scott and Derek about how COVID did—and didn’t—impact CMEpalooza and how competition does—or doesn’t—factor into their thinking. They also discuss how producing the conference provides them with invaluable market insight and how their value proposition has evolved organically over the years but has always been guided by three principles: high-quality, easy, and free.
Show notes and a downloadable transcript are available at https://www.leadinglearning.com/episode360.
273: Effective Learning with Learning Scientist Megan Sumeracki
272: Learning Science for Learning Impact
271. Making Learntech's Promise Real
270. Digital Transformation with Ashish Rangnekar
269. Finding XR's Sweet Spot with Sam Sannandeji
268. Bias and Equity in Learntech
267: The Future Learning Ecosystem with Sae Schatz
266: AI, Data, and Optimism with Donald Clark
265: Learntech: The Next Generation
264: The Third Sector of Education: Sustaining and Shaping Society
263: Uncovering Opportunity in Challenges with LaTrease Garrison
262: Continuous Development with Nigel Paine
261: Reflecting with Anthony Carnevale
260: Accrediting Lifelong Learning with Casandra Blassingame
259: Long-Life Learning with Michelle Weise
258: The Third Sector of Education
257: Beginning Again
256: Risking Innovation in Disruptive Times with Shawn Boynes of AAA
255: Cooperative Learning and Leading with Tracey Steiner
254: Possibilities and Complexities
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